Cenomi Retail, Saudi Arabia's preferred brand partner, has established a long-term strategic relationship with Tabby, the Middle East and North Africa's top shopping and financial services app. The agreement is the first of its type between a BNPL player and a Saudi omnichannel shop. It is a significant step in bringing innovative payment alternatives to the Kingdom's consumers.
When shopping online from 10 Cenomi Retail businesses, including Decathlon, FNAC, and Alo Yoga, Tabby customers can currently split their purchases into four with no additional expenses. The payment option is also available on the websites of Apple premium reseller Aleph, as well as in all of the Kingdom's in-store locations.
Dr Gunther Helm, CEO, Cenomi Retail: “We are delighted to partner with Tabby and bring this service to our consumers. The BNPL innovation has shown to increase average order value by over 30% and helps promote customer loyalty, with industry averages suggesting a repeat purchase rate of more than 40%. As we roll out this relationship across our portfolio, we expect to continue to add value to our customer proposition.
“The BNPL market in Saudi Arabia is expected to see double digit growth in the coming years. With Tabby being a leader in its field, Cenomi can offer consumers access to a strong, seamless platform that provides them greater choice and smarter financial management. It is testament to our focus on digital transformation and enhancing customer experience across our ecosystem and our ambition to become the number one omnichannel platform in the region.”