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Shan Li Steps Up as Endeavor Malaysia's New Visionary Leader

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Endeavor Malaysia has appointed Shan Li as its new managing director. With a rich background in corporate leadership, entrepreneurship, and strategic growth, she brings a wealth of experience that will propel Endeavor Malaysia’s mission to empower high-impact entrepreneurs and nurture a thriving entrepreneurial ecosystem.

Shan Li’s career spans diverse industries and roles, reflecting her innovative and agile approach to business. She is a qualified Chartered Accountant with over 15 years’ experience in banking and finance before venturing into entrepreneurship. As an entrepreneur, she is the founder of Swipeless, a singles platform that connects people in real life, and the co-founder of Babydash, one of Malaysia's pioneering e-commerce platforms for the mum and baby industry.

Shan Li is also a partner at ScaleUp Malaysia, where she plays a pivotal role in accelerating and investing in startups. Her appointment comes at a critical time for Endeavor Malaysia, as the organisation continues to expand its global impact.

"I am excited to be part of this global community of entrepreneurs, which boasts over 2,600 high-impact entrepreneurs who collectively generate US$67 billion (RM299 billion) in annual revenues and have created more than 4.1 million jobs. I am passionate about helping to accelerate the growth of Malaysia’s high-impact entrepreneurs and contributing to the success of the ecosystem”, Shan Li said.

Brahmal Vasudevan, chairman of Endeavor Malaysia and founder and CEO of Creador, remarked, "We are thrilled to welcome Shan Li as our new managing director. Her extensive experience, particularly in the technology and startup ecosystem, will be invaluable as we continue to support high-growth companies.”

“Shan Li’s strategic insights and commitment to fostering entrepreneurial talent will significantly enhance our impact",  he added.

With Shan Li at the helm, Endeavor Malaysia will enhance its support for entrepreneurs by offering customized mentorship, capital access, and global networking opportunities. Her appointment reflects the organization’s commitment to equipping high-impact entrepreneurs with the resources and guidance essential for success on a global stage.

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