Stagwell, a leading global marketing and communications group, has recently welcomed the Leverate Group into its growing Global Affiliate Network. Leverate Group, an integrated full-service agency headquartered in Indonesia, is renowned for its tailored approaches to integrating media, creativity, and technology. Since its establishment in 2015, the agency has built a strong client base, boasting reputable names such as Allianz, Astra Group, BTN Bank, BRI Bank, Permata Bank, BMW, and Merries.
The inclusion of Leverate Group in Stagwell’s network will enhance the agency's capacity to provide comprehensive omnichannel media buying and activation services to Stagwell’s worldwide clientele. This expansion further broadens the network’s presence in the Asia Pacific region, bolstering its offerings in creative, media, and digital services. This collaboration significantly reinforces Stagwell’s influence in the area and amplifies its omnichannel media buying and activation capabilities. Additionally, the addition underscores the network’s heightened dedication to advancing across Asia, supported by its regional hubs in Singapore and Malaysia, along with a network of over 25 affiliate partners in the region.
Amid forecasts indicating Indonesia's ascent to one of the world's top five economies by GDP in 2030, as projected by the National Research Group, this collaboration underscores Stagwell's steadfast dedication to delivering adaptable and efficient client solutions within this swiftly expanding, mobile-centric market. Stagwell's Global Affiliate Program facilitates agile global solutions for clients, enabling Stagwell to collaborate with regional specialists to expand marketing capabilities into new territories. Since the program's inception, Stagwell has forged partnerships with nearly 80 affiliates across APAC, EMEA, LATAM, and North America, broadening Stagwell's operational footprint to 98 countries worldwide.
Commenting on the partnership, Randy Duax, managing director for Asia-Pacific at Stagwell, said, “As Southeast Asia’s largest economy, Indonesia presents abundant opportunities for global brands to grow with the rise of the urban Indonesian consumer and for Indonesian brands to take share in the global market”. He added, “Partnering with Leverate positions Stagwell to comprehensively support our client’s ambitions in this dynamic and diverse market, bringing best-in-class marketing capabilities and an intricate understanding of Indonesia’s rich cultural make-up into our service set”.
Meanwhile, Marlina Lim, chief executive officer of Leverate Group, shared, “At Leverate Group, we have a track record of implementing successful campaigns infused with global knowledge, backed by data-driven insight. We aim not just to build our clients’ brands but also to grow their businesses. We look forward to collaborating closely with Stagwell to help clients transform for a digital-driven economy”.