Trip Affiliates Network (TA Network) has unveiled a fresh collaborative venture in travel B2B technology alongside Taiwan's ChiuGai Travel Services (CGT), a longstanding innovator in the hotel wholesale industry since the late 1990s. This alliance aims to enhance digitalization efficiencies by having TA Network facilitate CGT's distribution of hotel and travel B2B services to offline channels such as travel agencies, wholesalers, and corporate travel intermediaries. Additionally, users will benefit from accessing TA Network's hotel infrastructure, gaining access to real-time dynamic room rates and inventory.
The partnership between Trip Affiliates Network (TA Network) and ChiuGai Travel Services (CGT) marks a significant advancement in the digitization of the travel sector. TA Network, renowned for its distribution services, infrastructure-as-a-service (IaaS) solutions, and connectivity offerings collaborates with CGT, a well-established presence in Taiwan's hotel wholesale industry. This alliance unites leading travel wholesalers, operators, and destination management firms across the Asia Pacific region within a unified, cloud-based ecosystem led by TA Network, a top-tier provider of distribution services, IaaS solutions, and connectivity.
The collaboration seeks to bolster CGT's digital distribution capabilities, particularly within B2B channels like travel agencies, wholesalers, and corporate intermediaries. Through harnessing TA Network's cutting-edge technology and infrastructure, CGT can optimize its processes, broaden its distribution networks, and provide users with access to dynamic live room rates and inventory.
Cecilia Ma, Sales Director for CGT, “The partnership with TA network highlights the benefits of the digitalization of work processes, emphasizing the instant deployment of TA Network’s solutions and digital payment options which effectively increases the global reach and access of dynamic rates and distribution. These advancements enable CGT to automate operations and focus more on sales and service for its regional clients”.
Jean Hsieh, TA Network’s Regional Director for Ecosystem and Partnerships, expresses enthusiasm for the partnership, emphasizing TA Network’s commitment to advancing the hospitality tech industry – “By collaborating with CGT, a leading player in Taiwan’s hotel wholesale sector, TA Network aims to serve North Asian clients effectively and empower them to thrive in the digital age. The collaboration between TA Network and CGT represents a strategic alignment aimed at harnessing digital technologies to optimize hotel distribution and travel infrastructure, ultimately benefitting ecosystem partners in the Asia Pacific region”.