The Association of Advertising & Marketing Singapore (AAMS), the leading industry organization for Singapore's advertising and marketing sector, has named Tay Guan Hin of The One Club-APAC as the recipient of its 2025 Hall of Fame Visionary Award.
Awarded at the Singapore Admarcom Festival 2025, this prestigious honor recognizes an individual who has consistently demonstrated outstanding creativity, innovation, and strategic brilliance in advertising. The award celebrates those who have made a significant impact on the advertising landscape in Singapore, pushing boundaries, taking risks, and inspiring others with groundbreaking campaigns that have set new industry standards.
A long-time creative leader in Asia Pacific, Tay joined the global non-profit One Club for Creativity last year in the newly created position of APAC regional director for awards, programs, and partnerships. His primary focus is on growing the ONE Asia Creative Awards, elevating all of the club’s programming and membership in the region, and supporting a thriving regional creative community through strategic partnerships, regional events, and educational programs.
Tay was previously at BBDO Singapore, where he was creative chairman and a BBDO Asia Creative Council member. In addition to founding TGH Collective, a successful independent creative boutique agency, his experience includes leadership positions at regional and global agencies such as WundermanThompson, Grey, Leo Burnett, and Saatchi & Saatchi for blue chip clients including Visa, Unilever, Audi, HSBC, Nestle, Shell, Abbott Nutrition, Johnson & Johnson, and others.
Tay co-founded The Crowbar Awards, Singapore’s first student awards, highlighting his dedication to fostering new talent. A strong advocate for young creatives, he mentors aspiring professionals through The One Club’s Portfolio Night and student awards programs.
In addition, Tay authored the best-selling Penguin book COLLIDE, presented at TEDx conferences, served as President of Asia Professional Speakers, and currently serves on The One Club’s International Board of Directors.
“Tay Guan Hin is not just a visionary in advertising, but a true mentor and educator who has dedicated his career to uplifting the next generation of creative professionals”, said Kevin Swanepoel, CEO, of the One Club. “His impact goes beyond groundbreaking campaigns; it’s felt in the careers he’s helped shape, and the creative community he’s inspired to reach new heights”.