TDK Corporation has revealed the acquisition of SoftEye, Inc. (CEO: Te-Won Lee, hereafter "SoftEye"), a systems solution company located in the U.S. that specializes in developing custom chips, cameras, software, and algorithms specifically for smart glasses.
Following this acquisition, SoftEye becomes an indirectly wholly owned subsidiary of TDK Corporation.
This development marks a significant milestone in TDK's efforts to enhance its role within the complete AI ecosystem and strengthens its business portfolio to secure a leading position in this vital market.
SoftEye, situated in San Diego, California, USA, aims to create a seamless connection between users and generative AI.
Their custom chips, cameras, and algorithms facilitate an end-to-end system that empowers "the eyes for AI (eyeGenI™, eyeGI™)."
The company’s always-on custom chips and sensor systems are equipped with innovative hardware- and software-based eye intent technology that supports low-power eye tracking and object recognition.
This capability is essential for delivering a comprehensive AR/VR display system and will introduce a new Human Machine Interface (HMI) that allows interaction with AI through eye movements.
"SoftEye brings expertise in algorithms, camera, and low-power chip design which gives TDK leadership positions in driving consumer applications for AR related technologies," stated Jim Tran, Corporate Officer, TDK Corporation.
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"We are building technologies for AI glasses connecting the user with generative AI, which fits directly in line with TDK strategy for smart glasses which can connect people with AI for a more intuitive and compelling user experience," continued Te-Won Lee, CEO, SoftEye.
"SoftEye's novel, low power eye intent system unlocks a new type of Human Machine Interface that allows the user to communicate with AI simply through their eye movements. Together, we believe we can deliver even more advanced integrated solutions – spanning systems, software and machine learning and custom chips."
TDK Corporation is a global frontrunner in electronic solutions for a smart society, headquartered in Tokyo, Japan. Established in 1935 to commercialize ferrite, a crucial material in electronic and magnetic devices, TDK is committed to embracing societal changes while remaining at the cutting edge of technological advancements.
TDK’s extensive, innovation-centered product offerings include passive components such as ceramic, aluminum electrolytic, and film capacitors, as well as magnetics, high-frequency, and piezo and protection devices. The product range also encompasses sensors and sensor systems, including temperature and pressure, magnetic, and MEMS sensors.
Additionally, TDK offers power supplies and energy devices, magnetic heads, software, and more. These products are branded under TDK, EPCOS, InvenSense, Micronas, Tronics, and TDK-Lambda. TDK targets demanding sectors in automotive, industrial and consumer electronics, and information and communication technology.
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The company maintains a network of design and manufacturing facilities and sales offices across Asia, Europe, and both North and South America. For the fiscal year 2025, TDK reported total sales of USD 14.4 billion and employed around 105,000 individuals globally.
SoftEye specializes in developing fundamental AI-powered technologies for smart glasses. The company’s products feature a wide array of capabilities, including computer vision, low-power systems, real-time recognition, and AI algorithms designed for low-power architecture, allowing users to describe objects and link memories, thus enabling a technology-driven experience with wearable glasses.