Tech firm Sabre enters into an agreement with Tian Xia Fang Cang to support future Chinese hospitality sector recovery
A deal with Tian Xia Fang Cang will open up new possibilities for recovery and revenue growth in the Chinese hospitality market, according to Sabre Corporation, a top software and technology company that supports the worldwide travel industry.
The new partnership combines Tian Xia Fang Cang's extensive expertise in the distinctive Chinese travel ecosystem with Sabre's cutting-edge technologies. According to the agreement, Tian Xia Fang Cang will be able to promote Sabre Hospitality's products in China. Through Sabre Hospitality's SynXis platform, Chinese hoteliers will be given the opportunity to connect with hundreds of thousands of travel agents worldwide across all significant Global Distribution Systems (GDSs), while travel agents will be given more opportunities to include hotel stays in traveller bookings.
"As we look forward to further travel industry recovery, it is essential that hoteliers in China take the time now to ensure they are prepared to capitalize on pent-up travel demand, and create future opportunities for growth," said Tian Xia Fang Cang CEO Seven Wu. "We're thrilled that we can now offer hoteliers in China the ability, through Sabre's advanced solutions, to grow their reach across the world, ensuring they are best-positioned to welcome back travellers to China as it re-opens its borders."
Tian Xia Fang Cang, a SaaS-based platform for hotel services, offers goods and services as well as e-commerce options for hotel distributors and suppliers. By providing GDS distribution through Sabre to its current and future hospitality clients, it is now able to improve its offers.
"We're excited to have stepped into the New Year with a new agreement with Tian Xia Fang Cang," said Frank Trampert, Senior Vice President, Global Managing Director of Community Sales for Sabre Hospitality. "Through this new relationship, we now look forward to increasing Sabre Hospitality's footprint in the important Chinese travel marketplace, while giving hoteliers in China the ability to create their own global growth opportunities, in both the leisure and corporate sectors, through Sabre solutions."