Thailand's national airline, Thai Airways, is advancing its modernization efforts with cutting-edge technology solutions from Amadeus. The airline is undergoing a significant transformation aimed at boosting revenue and improving the passenger travel experience in the post-pandemic era. As part of these efforts, Thai Airways has renewed and expanded its distribution agreement with Amadeus, enhancing its travel retailing capabilities. This agreement ensures that Amadeus travel sellers in Thailand will continue to have access to Thai Airways' domestic content.
Additionally, Thai Airways will overhaul its website and mobile booking channels to offer a seamless and personalized travel experience. The Amadeus Reference Experience will provide a modern, responsive, and customizable user interface. The improved booking flow will allow travelers to switch devices throughout their journey. Passengers will be able to manage flight bookings, check in, and handle disruptions on their own.
Thai Airways has also implemented Amadeus Travel Ready, allowing international travelers to verify travel documents (passports and visas) during the online check-in process. This streamlines airport procedures by speeding up manual document verification at check-in, bag drop, and boarding, thus reducing queues. Thai Airways will utilize Amadeus Network Revenue Management to optimize network revenue. This technology will help the airline build routes through connecting hubs, codeshares, or partnerships by leveraging machine learning and customer choice modeling techniques to optimize pricing and availability decisions.
Lastly, Thai Airways will implement the Xchange Payment Platform (XPP) from Outpayce, Amadeus’ payments division. This platform allows the airline to accept a wide range of card and alternative payment methods worldwide. XPP provides advanced orchestration and analytics to optimize the airline’s payment strategy, increase acceptance rates, and connect with specialist partners for services such as cross-border acquiring, authentication, and fraud management.
Nuthaphol Amawatana, Head of Pricing and Revenue Management, Thai Airways says, “This is a major technology investment and upgrade for Thai Airways and will provide the building blocks of our business transformation. We’ll now be able to offer travelers a more modern and seamless booking experience whether they are visiting our website or searching for travel via our mobile app. We are also pleased to continue our content agreements with Amadeus and look forward to exploring new opportunities. Thai Airways is confident in its choice of Amadeus as a technology partner for the decades to come”.
Javier Laforgue, Executive Vice President, Travel Unit & Managing Director, Asia Pacific, Amadeus says, “Thai Airways has long been an important and strategic partner of Amadeus. The agreement signed today is a milestone for us and we look forward to working hand in hand with the carrier on its transformation journey. We are confident that our technology will continue to support Thai Airways’ growth ambitions and enable the carrier to achieve its business goals”.