Tricentis, a global leader in continuous testing and quality engineering, has announced the opening of a new office in Dubai, UAE, marking a major expansion in the Middle East. This move is part of Tricentis' long-term growth strategy for the region, with plans for further expansion into Saudi Arabia next year.
Situated in Dubai Internet City alongside technology companies including SAP and Microsoft, the new office will play a crucial role in accelerating the adoption of Tricentis’ codeless, automated software testing solutions. This increased investment will enable Tricentis to better support local organizations in reducing risk and accelerating their digital transformation efforts, while also enhancing support for existing customers such as Alshaya Group and Bank Albilad.
Tricentis is targeting enterprises across sectors like oil and gas, utilities, banking, retail, public sector, and telecommunications. To support its ambitious growth in the region, the company is adopting a partner-driven go-to-market strategy, working closely with global partners and system integrators such as SAP, Accenture, Capgemini, DXC Technology, IBM, LTI Mindtree, NTT DATA Business Solutions, and Wipro. Additionally, Tricentis is collaborating with trusted local partners in Gulf Cooperation Council (GCC) countries, including Adree (a Master Works subsidiary), Q-Pros, TestCrew, TTC Global, and others.
As part of its growth strategy in the region, the company is also announcing the appointment of Dan Melville as Vice President of Middle East and North Africa (MENA), who will focus on expanding the local team.
“The Middle East is undergoing rapid growth, with economic diversification driving a dynamic shift toward digital transformation and emerging technologies like AI”, said Dan Melville, Vice President of MENA, Tricentis. “Software testing, if not done correctly, is a common cause of delay to transformation projects, and CIOs and IT executives in the region are recognizing they can no longer rely on legacy, manual approaches to achieve high quality software”.
“Our AI-powered technology helps organizations develop and deliver high quality software faster than ever before, reducing the risk of defects in the process,” added Melville. “The no-code design of our products also has the potential to contribute towards upskilling local talent and enhancing capabilities across the Middle East, aligning with the region’s various ‘knowledge economy’ initiatives”.
A recent white paper from IDC found that organizations using SAP Application Testing solutions by Tricentis require an average of 51% less time to complete testing cycles and achieve an average three-year ROI of 576%.
Sergio Maccotta, Senior Vice President at SAP Middle East and Africa – South, stated: “We welcome Tricentis’ expansion in the Middle East. Software testing and quality assurance are critical to driving business transformation, and with Tricentis’ solutions, SAP customers can automate testing, prioritize high-risk areas, and ensure seamless performance of their applications under real-world conditions. We look forward to continuing our collaboration as well as enabling more customers to benefit from the advanced capabilities of Tricentis in the future”.