WPP has strategically appointed Kyoko Matsushita as the Chief Executive Officer of WPP Creative for the Asia-Pacific region to enhance its creative operations in the area.
Kyoko assumes her new role after serving as the CEO of WPP Japan since April 2022.
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Her appointment reaffirms WPP's commitment to enhancing creative leadership and implementing cohesive growth tactics in key markets within the region.
Kyoko possesses a wealth of international experience in the fields of media, technology, and marketing services. Before assuming the role of WPP Japan's leader, she occupied high-ranking positions at Essence Global, contributing significantly to the company's expansion on a global scale.
Sharing the update on LinkedIn, Kyoko highlighted her enthusiasm for the new mandate, stating that she looks forward to partnering with teams across APAC to “reimagine client growth.” She described the region as “a hotbed of creativity and potential,” adding that she is keen to collaborate with internal teams and partners to help shape the future of creativity.
In 2014, Kyoko joined Essence as the inaugural APAC CEO and was subsequently promoted to Global CEO in 2019. Throughout her time at Essence, she additionally served as Global Chief Client Officer, supervising client interactions, contentment, and strategies for business development.
Throughout her career, she has held positions at prominent multinational corporations such as Sony, Electronic Arts, and Gree UK, in addition to gaining agency experience at Leo Burnett.
Kyoko graduated with a master's degree from the London School of Economics and Political Science, highlighting her robust educational and professional background.
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At a juncture where WPP is enhancing its creative and integrated strengths globally, the appointment of the new executive is particularly significant in light of the region's role as a key growth driver for the company.
Japan, as the world's third-largest economy, plays a significant and crucial role for WPP both within the region and on a global scale. With a $51bn advertising market, Japan is ranked third behind the USA and China, and is also recognized as the fourth largest market worldwide for ecommerce.
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WPP's presence in Japan includes a number of reputable companies such as AKQA, BCW, Essence, Finsbury Glover Hering, Grey, GroupM, Hogarth, Landor & Fitch, MediaCom, Mindshare, Ogilvy, VMLY&R, Verticurl, Wavemaker, Wunderman Thompson and Xaxis.
Employing nearly 1,000 individuals in Japan, WPP's client portfolio in the country features prominent names such as Amazon, Dell Technologies, Gilead Sciences, Google, IBM, Mars, Mitsubishi, Mondelez, Nestlé, Pfizer, P&G, Sony, Toyota, Uber, and others.