A Business of Mind, Body & Tech
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A Business of Mind, Body & Tech

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Monitoring your calorie intake is one of the most important aspects of your healthcare and fitness journey. Apple recently filed a patent for a unique way of calorie intake counting, which is said to be on its way to the brand’s recently launched AR headset. According to the patent, the microphone on the AR headset is programmed to listen for ‘chewing noise.’ When the headset detects the chewing action by a user, it will trigger a response from the camera unit. The camera will immediately capture image data of the food. Sophisticated algorithms on the company’s dedicated operating system for AR/VR, RealityOS, will use machine learning to help identify the food product based on this image data.

Apple presents an excellent example of using innovations and creative thinking to maneuver technology to create exceptional products that transform user experience and possess an inherent capability to inspire people to take more care of their fitness and well-being. It is beyond any reasonable doubt Augmented Reality (AR) and Virtual Reality (VR) are transforming healthcare. The wellness industry must use this tailwind to create experiences rather than just products.

According to a report by Market Research Future (MRFR), the global AR and VR market within healthcare is expected to reach $6.94 billion by 2030, growing at a CAGR of 42.42 percent. When it comes to India, AR in healthcare market size alone is expected to reach Rs.2,528.69 billion by 2027, expanding at a CAGR of 24.53 percent during the 2023 - 2027 period. The wellness industry must use this tailwind to create experiences rather than just products.

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