The transition that had begun during the 90s with the Internet entering our daily lives, is now complete. We are officially living in the digital age today.
The world has changed in more ways than one since the 90s. the sheer number of brands within every category has multiplied manifolds and consumers’ willingness to spend money has also considerably increase. The market earlier was `need' driven. But that is not the case today. Global and local players are embroiled in still competition to gain consumer eyeballs.
This war to win over consumers is now being fought through advertising and marketing campaigns. Brands today spend heavily on marketing and advertising, since it is one of the key components of business growth in today's highly competitive marketing.
In today's world where social media has gained immense momentum, the marketing game has also evolved drastically. Today, every brand irrespective of its stature and nature is looking to create a strong online presence in order to connect with the plethora of users and potential consumers who can be found on the digital verse.
Over the years, marketing has evolved drastically to accommodate these new trends. Technology been a game changer in terms of amplifying the effectiveness and efficiency of digital marketing solutions. With data-driven solutions and AI based insights becoming the norm, digital and social media marketing has experienced a facelift. `Influencer marketing' has also emerged as a key trend.
Although various variables have entered the equation to make it more complex, the most important factor in all of this still remains the same, and that is `communication'. Marketing still depends on how well a brand can communicate with their target audience.
To understand the evolution of the marketing function, we feature leading marketing experts from Philippines in the current edition of CEOInsights Asia magazine.
One of the featured leaders is Renzo Belardo, Chief Marketing Officer, Sprout Solutions. He is a seasoned marketing leader with over 30 years of experience in growth strategy and marketing leadership.
This month’s edition also features Prince Celo, Head for Marketing and Business Development, The Medical City Iloilo. He is a healthcare marketing and sales leader with over 18 years of experience. In his current role he drives trust-based branding, strategic storytelling, and community-focused engagement.
Read on and let us know your thoughts.