CEO Insights Magazine

The digital transformation has long evolved beyond a growth hack to become a business inevitability, and no part of the world is an exception. For the same reason, Malaysia’s central Sarawak region, which has a thriving, digitally transforming ecosystem, requires flexible and adaptive leadership, foresighted enough to find Malaysia solutions to Malaysia challenges. Addressing this need calls for leaders willing to lead beyond traditional boundaries and respond to the demands of their community. Having a law background and an increased interest in serving the people, Charlly Simon, the Director of Sibu Digital Innovation Hub, decided to take on the challenge of assisting in the digital transformation of Sarawak. Through Sibu Digital Innovation Hub, Charlly guides startups, creative industries, SMEs, and social enterprises to adopt digital technologies, enhance their capabilities, and grow sustainably in the digital economy.

An alumnus of Universiti Kebangsaan Malaysia (UKM) with a Master’s in Law (LLM), Charlly's desire to serve the needs of his community as well as the surrounding business landscape, which lacked the convenience to access digital knowledge, compelled him to play his role in digital development, helping to assemble and advance it. A constant learner, Charlly is keenly involved in piloting the local infrastructure and broader community into the future. This exclusive interview of CEO Insights with Charlly focuses on his academic and professional journey, success strategies, and future.

How did the UKM experience shape the trans­formative learning lessons during your early years as a student?

My experience at the National University of Malaysia was transformative, especially as a postgraduate law student in a fully research-based program. Although I had to navigate much of the work independently, and the strong support system, from supervisors to faculty and peers, provided invaluable guidance. This environment fostered maturity and resilience, reshaping my perception of public universities. I am particularly grateful to my supervisors, Dr Rohaida and Dr Rama, whose support was instrumental throughout my studies.

How did the UKM help support your entrepre­neurial spirit into the industry leader you are today?

Initially, I did not consider myself a business person, but the university significantly shifted my perspective. Through research and collaboration, I learned that securing resources and information requires negotiation and a strong entrepreneurial mindset. The university provided guidance on how to approach different stakeholders uniquely and effectively, sharpening my business acumen. This experience helped me develop the negotiation and strategic skills essential for entrepreneurship and leadership.

How has the Institute helped you gain global exposure and maintain a valuable alumni net­work?

The postgraduate experience was uniquely diverse, with students from various international backgrounds, many of whom were working professionals with family responsibilities. This created a different dynamic compared to typical undergraduate settings.

Networking in this environment was more organic and rooted in mutual respect, understanding the balance between work, family, and study. Our interactions were supportive and genuine, focusing on shared challenges rather than purely professional gains. This meaningful connection has endured beyond our studies, reflecting a network built on trust and respect rather than transactional relationships.

Has the UKM helped instill a sense of responsibil­ity toward environmental welfare?

Initially, like many others, my focus after graduation was on securing a good job and stable income. However, over time, I realized that my community and state still needed significant support. That sense of responsibility began to grow, especially when I was invited to be part of the digital ecosystem. Though I was hesitant due to a lack of experience, I came to understand that responsibility itself drives growth. It pushes you to learn, to improve, and to lead not for personal gain, but for the betterment of society. This responsibility is not individual; it's communal, and I’m honored to carry it forward for the public good across all areas, be it environment, welfare, or digital development.

What goals or aspirations do you aim to pursue in the future?

I believe we all have to abide by the Post COVID-19 Development Strategy (PCDS) 2030. I have four to five years to ensure that my part contributes toward achieving the vision of PCDS 2030. If I am able to fulfill the vision and mission set by the people of the state and Sarawak as a whole, that would already be something commendable from my personal viewpoint. I am committed to working towards improvements in quality, digital ecosystem, nationhood, and overall societal progress. I look forward to seeing PCDS 2030 materialize within the next five years.

What advice would you offer emerging busi­ness leaders on navigating future challenges and setting industry benchmarks?

Across all industries, one key lesson I’ve learned is the importance of leading with kindness and humanity. While success and profit are vital, they should not overshadow our values. In today’s increasingly competitive and uncertain world, collaboration and mutual respect are far more powerful than aggressive rivalry.

We don’t succeed by bringing others down, we succeed by lifting each other up. A culture of empathy, support, and shared growth strengthens not only individual businesses but entire industries. In the end, kindness isn’t a weakness in business, it’s a strength that fosters trust, resilience, and long-term sustainability.

Charlly Simon, Director, Sibu Digital Innovation Hub

Charlly brings a purpose-driven mindset to leadership. His focus on responsibility and adaptability has helped position Sibu Digital Innovation Hub as a driver of digital growth in central Sarawak.

Hobbies: Listening to or watching documentaries and public lectures

Favorite Cuisine: Anything that comes with rice

Favorite Book: Animal Farm by George Orwell

Favorite Travel Destination: Autonomous region of Mount Athos in Greece

Awards and Recognitions:

Outstanding Delegate – Model United Nations 2018

Recognized by the Ministry of Education for leadership and coordination at an international innovation event.