CEO Insights Magazine

Arare fusion of artistic creativity and legal expertise can propel entrepreneurs to unparalleled levels of distinctiveness. This powerful blend infuses imaginative thinking and problem-solving capabilities into legal affairs, paving the way for innovative solutions to business challenges. Entrepreneurs possessing this dynamic perspective effectively bridge the gap between the realms of art and law, utilizing their ability to think outside the box and grasp legal intricacies to tackle complexities with flair and precision. In the fiercely competitive business landscape, this unique concoction acts as a catalyst for success, entrepreneurs like Novannisa Priadi apart as trailblazers in their respective fields.

Novannisa Priadi is the trailblazing Founder & CEO of Fauxell, a remarkable entrepreneur, and a passionate artist at heart. Hailing from Bandung and raised as an only child in a family of lawyers and notaries, law school seemed predestined. Despite her love for art and drawing, Novannisa embraced her legal studies, eventually earning her bachelor's degree majoring in International Law from the University of Padjadjaran. With an entrepreneurial spirit burning within, Novannisa found a harmonious balance between her passions and challenges in the world of business. Below is an excerpt of Novannisa Priadi’s exclusive interaction with CEO Insights ASIA magazine.

Could you give a brief account of Fauxell’s journey in the legal services domain so far?

In 2017, we embarked on our journey as a legal translation company, anchored by my law background and expertise. Gradually, we evolved, owing to a chance encounter with a perceptive business person. Inspired by the advice, we researched the Indonesian market and identified a glaring gap. Legal services were often equated with business licenses, entangled in bureaucracy and low literacy rates. Armed with data-driven insights, we set out to revolutionize the legal landscape. Though the road was rough, we persisted, starting with SME clients and forging partnerships for growth. From co-working spaces to our office, every step has been an indescribable personal and professional experience. Today, we remain committed to making legal services accessible and comprehensible, driven by the vision that sparked this exceptional journey.

Tell us about your flagship offerings and what makes you a reliable choice among your clients.

Our approach to legal services sets us apart from others in the industry. We generously share knowledge through free 30-minute consultations, a rarity among competitors who charge steep fees. Prioritizing affordability, we cater to micro, small, and medium enterprises, offering valuable education during consultations. We also save clients' time by providing the information they need without requiring them to read extensively. Instead of empty promises, we focus on reliable support pre- and post-service, fostering trust with clients. Our flagship product, the support, and consultation during the process of obtaining business licenses such as the OSS, relief our clients’ disinterest in learning new systems, acting as their dependable proxy. This empathetic approach differentiates us in the market.