CEO Insights Magazine

Across Southeast Asia, Myanmar stands as a country in flux, rich in heritage, abundant in resources, and brimming with resilient entrepreneurs striving to redefine progress on their own own terms. Amid shifting landscapes and evolving economies, a new generation of leaders is rising, those who see business not merely as a means of profit but as a platform for transformation. Among these visionary figures is Thandar Soe, a forward-thinking entrepreneur and one of Myanmar’s most dynamic business leaders.

As CEO of Myanma Pivot Group of Companies and Managing Director of All Win Trading Co., Ltd., Thandar Soe exemplifies the fusion of innovation, pragmatism, and social responsibility. She is also the creator of TDS (The Deluxe Styles), a brand that captures her unique commitment to enhancing everyday living through smart, health-conscious solutions. With over 15 years of cross-industry experience spanning smart appliances, logistics, construction, and services, her work is as diverse as it is impactful.

Driven by a personal philosophy that business must uplift lives, Thandar Soe has built her enterprises around time-saving innovations, especially designed to support individuals who shoulder the dual burdens of work and home. Her efforts are particularly focused on empowering women, many of whom often put their own dreams on hold for the sake of family. The TDS brand, under the Myanma Pivot Group umbrella, stands as a bold expression of this mission, merging form with purpose and functionality with empathy.

Her achievements have not gone unnoticed. In 2018, she received the Top 1000 Taxpayer Award from the Government of the Union of Myanmar’s Internal Revenue Department, a testament to her transparency, growth, and integrity. For Thandar Soe, entrepreneurship is not just a path; it is a vehicle for meaningful, sustainable change. Let’s read on.

What are the main criteria you consider when recommending your products to clients?

Our approach is deeply personalized and centered on the real-life needs of our customers. We take into account their lifestyle, kitchen routines, health objectives, and the time they can realistically devote to daily tasks. Rather than simply selling a product, we focus on providing meaningful, long-term solutions. Functionality and ease of use are key, especially for those new to smart technology, along with energy efficiency and durability to ensure lasting value. Health benefits also play a central role, as we aim to support overall wellness within each household. Just as important is our after-sales service, which begins at purchase and continues through installation, training, and maintenance. This reflects our belief in building lasting trust and genuinely improving everyday life.

How would you define your leadership style, and what core principles shape the way you lead?

My leadership style is rooted in purpose, empathy, and a deep commitment to empowerment. As the founder of Myanma Pivot Group, I believe business should exist to serve people first. I cultivate a collaborative and inclusive culture where innovation thrives through shared ideas rather than rigid hierarchies. I stay actively involved in all areas, from product development to customer feedback, to ensure we remain responsive and aligned with real-world needs. In a rapidly evolving landscape, adaptability and continuous learning are essential. I prioritize team development through regular training and promote a proactive, solutions-oriented mindset. Every decision I make reflects our mission to deliver smart, health-focused, time-saving innovations that free individuals to pursue bigger dreaLeadership, for me, means guiding by example and empowering others to do the same.

How do you keep your business aligned with emerging industry trends and shifting market needs?

Staying informed is crucial in an industry that blends technology, lifestyle, and wellness. I consistently follow global trade publications, tech forums, and consumer trend reports to stay ahead. Attending both local and international industry expos provides valuable exposure to new innovations and changing customer expectations. I also work closely with engineers, product designers, and health professionals to understand trends from multiple angles. Within the company, I foster a culture of continuous learning where team members share insights and customer feedback regularly. We also analyze real-time data from our after-sales services to improve products and anticipate future needs. This well-rounded approach ensures our solutions remain relevant, forward-thinking, and aligned with the evolving priorities of our consumers.

What is your vision for the future direction of your organization in the years ahead?

Our long-term goal is to establish the TDS brand as a globally recognized leader in smart, sustainable innovations that promote healthier and more efficient lifestyles. Building on a strong foundation in Myanmar, we are expanding into Thailand as a significant step in our regional growth plan. At the same time, Myanma Pivot Group of Companies is transforming into a diversified conglomerate. In addition to smart appliances, we have active interests in logistics, construction, and services, all guided by core values of innovation, integrity, and positive community impact. Ultimately, we aim to create a legacy organization, a multi-industry enterprise that thrives across generations and delivers sustainable, purpose-driven solutions worldwide.

What guidance would you give to those aspiring to become leaders in your industry?

Lead with purpose and integrity. In a rapidly changing world, short-term gains may seem appealing, but true leadership focuses on creating lasting, meaningful impact. Know your 'why' because having a clear purpose provides strength and direction during uncertain times. Stay committed to addressing real challenges that improve people’s lives. Embrace lifelong learning by remaining curious, open to new ideas, and eager to grow. Foster collaboration and welcome diverse perspectives, as they often lead to the best solutions. Think beyond the present by building trust through consistency, transparency, and service. Don’t shy away from bold choices, as innovation requires stepping outside of comfort zones. Above all, strive to leave a positive legacy that benefits others and endures over time.

Thandar Soe, CEO, Myanma Pivot Group of Companies

A visionary entrepreneur and CEO of Myanma Pivot Group of Companies, Thandar Soe combines over 15 years of experience across multiple industries to drive innovative, health-focused solutions that empower individuals and foster sustainable growth in Myanmar and beyond.

Hobbies: Reading, Yoga, Fashion Design

Favorite Travel Destination: Europe

Favorite Cuisine: European & Chinese (Halal)

Favorite Book: How to Win Friends and Influence People