Lion & Lion has appointed Cheelip Ong as its new group CEO, following Fredrik Gumpel's decision to step down after five years with the company.
Cheelip will assume said role by early 2025. Moreover, this decision has been carefully planned throughout the year, allowing ample time for a seamless leadership transition.
“Cheelip has been instrumental in our success and embodies the creative excellence and leadership required to steer Lion & Lion into its next chapter”, Fredrik said.
Throughout his tenure, Fredrik steered Lion & Lion through major challenges, including a financial turnaround, the global COVID-19 pandemic, and other unforeseen crises. His leadership helped the agency overcome significant obstacles, strengthen its operational foundation, and emerge more resilient and robust.
Meanwhile, Daisuke Suefuji, Septeni Group senior executive officer, praised Fredrik’s leadership, stating, “Fredrik’s tenure has been nothing short of transformative. He took on the challenge of a significant operational overhaul and successfully repositioned Lion & Lion as a competitive player in the industry. We deeply value his contributions and are confident in Cheelip Ong’s ability to carry forward this momentum. Cheelip’s appointment ensures continuity, trust, and a creative vision aligned with our future ambitions”.