36Kr Holdings Inc., a prominent platform dedicated to serving New Economy participants in China, has announced a strategic partnership with Zhi-Tech Group, a tech group specializing in the consumer industry. This collaboration aims to broaden business expansion and commercialization initiatives.
The partnership will leverage the diverse strengths and resources of both companies to explore new opportunities in the consumer sector. 36Kr, with its vast user base and extensive client experience accumulated over the past decade, will join forces with Zhi-Tech, which brings deep expertise in e-commerce and various consumer sectors such as digital and 3C products, household appliances, groceries, fresh foods, beauty, and cosmetics.
Under this strategic cooperation, 36Kr and Zhi-Tech will work together to extend their customer reach and bolster market influence through collaborative original content creation, joint marketing service offerings, and product innovation. As pioneers in Artificial Intelligence-Generated Content (AIGC), 36Kr's data insights and cutting-edge AI applications, combined with Zhi-Tech's consumer Large Language Model (LLM) tools, will enable the creation of a more competitive and dynamic ecosystem. This will foster the development of experimental products, improved services, and ultimately, greater commercialization.
"We are delighted to partner with Zhi-Tech Group to further expand our customer reach", said Mr. Dagang Feng, Co-Chairman and Chief Executive Officer of 36Kr. "Zhi-Tech's consumer industry prowess and frontrunning AI technology applications will help augment our strengths in content creation and marketing services, deepening our penetration in the consumer sector and beyond, and unlocking both companies' value creation potential".
Mr. Guodong Sui, Founder and Chairman of Zhi-Tech Group, expressed similar enthusiasm, stating, "Our vision is to create a better world through the free flow of consumption information. We are honored to enter into this strategic cooperation with 36Kr. The collaboration will harness our complementary advantages to the fullest and maximize the value of our premium content, catalyzing sector-wide progress and advancing industrial upgrades".
This partnership underscores the commitment of both 36Kr and Zhi-Tech to innovate and lead in the consumer tech landscape. By combining their expertise and resources, the companies aim to drive significant advancements in the consumer sector, enhancing the overall experience for their users and clients while fostering industry-wide progress.
In recent related developments, 36Kr has continued to expand its influence in the New Economy sector, while Zhi-Tech has made notable strides in integrating AI technology with consumer industry applications, setting the stage for a powerful and effective collaboration.