Aiken Group is thrilled to announce several important appointments to its leadership team. Aiken Group is a global growth agency that specialises in helping international brands with their digital transformation.
Dominic Koh was named CEO of Aiken Digital Vietnam and Global Account Director in October 2022. Previously serving as Aiken Digital's Project Management Office Lead, Joshua Ooi (shown to the right) has now been named General Manager of Aiken Digital APAC and Onyx Island. The CEO of Aiken Group, Joseph Chua, will get his reports.
Prior to this, Kenneth Chiew was as general manager of Aiken Digital. Now, he oversees Velocity 678, an integrated live commerce division of the Aiken Group. Jan Ong (shown on the left) has been hired as the Business Director of Aiken Digital's Mastercard account, and she will be under Dominic Koh's direction.
In his new position as General Manager, Joshua Ooi offers more than 15 years of experience in creating insights-driven digital campaigns and solid client connections. He will serve as a thought leader in new business and client alliances, oversee strategic planning, business growth, and talent development for Aiken Digital. Joshua was a key contributor to the leadership of the Business team, the expansion of the client portfolio, and the MarTech capabilities of the agency in his previous position as Partner at Onyx Island, a digital marketing agency.
As Business Director, Jan Ong is in charge of managing Aiken Digital's Mastercard account. Jan has a wide range of industry knowledge, including working knowledge of financial institutions and several merchant verticals (travel, retail, F&B, etc.). Jan oversaw various projects during her six years at Mastercard Advisors AP, including the rollout of Citibank Global Wallet in 14 APMEA markets to lead Citi's aspirations for digital transformation. In the APAC area, she also oversaw a number of test-and-learn activities, such as complicated price optimization for customers in the F&B industry and A/B testing of campaign offers to increase customer acquisition, retention, and spending.
Jan will lead commercial and operational excellence for Aiken Digital's Mastercard account in her new position. She will be in charge of overseeing every aspect of the client services team as well as expanding the company's marketing reach across both current and emerging digital platforms.
Joseph Chua, CEO of Aiken Group said: "I am excited to welcome these two highly talented individuals to our ever-growing business. Joshua has proven his capabilities in his previous PMO role. His dynamic strategic history and eagerness to explore marketing innovations will elevate our positioning as a whole. Jan's extensive consultancy experience, combined with her professional network, will be beneficial to continuing the success of our business. We believe they have the right mix of skills and expertise to strengthen our business momentum and cement relationships with key players in the agency ecosystem."
Joshua Ooi, General Manager of Aiken Digital APAC and Onyx Island, commented: "I am honoured to take on this role and build upon our success to lead the company into its next phase of growth. We will continue to deliver inspiring work for our partners and clients, creating innovative products of substance. We are only as good as the people we have to deliver success for, so we will further hone our expertise in technological and commercial innovation to become an ecosystem architect that achieves business growth and sustainability for clients."
Jan Ong, Business Director of Aiken Digital's Mastercard account commented: "Having worked across APAC, I have witnessed the evolution of digital needs for brands and consumers in the payment space. There is a paradigm shift in the way consumers interact, engage, and leverage existing and new/emerging technologies in their daily lives. It will be meaningful and exciting to combine the know-how from my previous experiences and build upon Aiken's team and capabilities to help brands/companies make a positive impact."
Aiken Group ended 2022 on a good note and is expected to continue its upward trajectory in 2023. The significant hires highlight Aiken's plan to strengthen end-to-end business capabilities, which is in line with its mission to pioneer a wave of cutting-edge solutions for partners and clients.