AI-Futtaim has announced a strategic partnership with Juspay, a global payments technology company, which will serve as its payment orchestration partner across its brands and markets.
The orchestration rollout will commence in September 2026, with the first brand scheduled to go live that month.
The partnership is an important step in Al Futtaim’s digital commerce transformation, with Juspay providing a unified payment platform across the Group’s businesses for a simpler, more seamless checkout experience.
The solution will also support fraud management, adaptive 3D Secure workflows, local payment methods, network tokenization and consolidated analytics and reconciliation.
Juspay will also integrate its Breeze commerce stack, a next-generation checkout layer designed for digital-first consumer brands to support scale, conversion and retention.
The partnership is designed to support the operational complexity of managing payments across multiple brands and markets. Juspay will deploy a multi-hierarchical architecture with central controls, country-level configurations and individual brand settings. This will allow each brand to maintain its own checkout identity and local payment experience, while Al-Futtaim’s central team retains unified visibility and control across the payment ecosystem.
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“At Al-Futtaim Finance, we see payments as an important part of the overall customer experience. Our partnership with Juspay is about creating a simpler, more seamless and secure way for customers to transact across Al-Futtaim’s brands and markets, while building the infrastructure needed to support our continued growth and digital ambitions. As customer expectations continue to evolve, partnerships like this allow us to bring greater choice, convenience and innovation into the everyday payment experience,” says Omar Haddad, CEO, Al-Futtaim Finance.
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“Al-Futtaim is the kind of enterprise that requires payment infrastructure to support multiple brands, markets and payment service providers through one unified system and a consistent checkout experience for customers. That is precisely what Juspay’s orchestration layer is built for. We are proud to be their partner as they advance digital commerce across the region,” says Nakul Kothari, Head of APAC & Middle East at Juspay.
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“The launch of our payment orchestration platform marks a major milestone in Al-Futtaim’s digital transformation journey. By unifying payment operations across 50 brands and 12 markets, we are creating a scalable and resilient foundation that supports growth, innovation and exceptional customer experiences. Beyond today’s benefits, payment orchestration is a key enabler of the emerging era of agentic commerce, where intelligent AI-driven interactions will increasingly shape how customers discover, purchase and pay,” Says Paul Carey, EVP Cards, Payments & Fintech at Al-Futtaim.