The Ministry of Micro, Small, and Medium Enterprises (MSMEs) announced that the coffee sector is a key area that can generate business prospects and enhance market access for MSMEs.
The ministry's involvement in ICX 2026 is a component of the MSME Revival initiative, designed to expedite the restoration of market opportunities for coffee businesses impacted by disasters in Sumatra in 2025.
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"By facilitating participation in this exhibition, the MSMEs Ministry seeks to reconnect entrepreneurs with the market, expand business networks, build partnerships, and enhance the competitiveness of their products," Assistant Deputy for Medium Enterprise Market Expansion at the ministry, Harun Adama Sume, said while opening the Indonesia Coffee Expo (ICX) Medan.
Thomas Wahyudi, Senior Executive Vice President (SEVP) for Digital Business at state-owned bank BTN, stated that enhancing the coffee industry requires a financial framework that can expedite the digital transformation of MSMEs.
He believes that backing the digital ecosystem is a crucial element in enhancing the competitiveness of business participants.
"Growth in the coffee industry must be supported by a stronger ecosystem, including financial services and digital transactions. BTN's participation in ICX is part of our efforts to support transaction digitalization while strengthening the competitiveness of MSMEs," he says.
The exhibition will continue until August 2, 2026, showcasing 54 exhibitors that include MSMEs, coffee growers, roasteries, cafes, coffee machine and equipment suppliers, along with a range of supporting industries.
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Under the theme "Brewing Business, Shaping Lifestyle, and Coffee Excellence," ICX Medan acts as a cooperative platform for participants throughout the coffee sector, spanning upstream to downstream.
Earlier, Indonesia's Ministry of Trade announced that 87 global business entities have shown interest in pursuing additional partnerships regarding Indonesian coffee products, with possible deals totaling US$10.8 million at the 2026 World of Coffee (WOC) in Brussels last June.
Fajarini Puntodewi, the Director General of National Export Development at the Ministry, remarked that the exhibition is a crucial move for maximizing the coffee market potential in Europe.
The Indonesian Pavilion presented offerings from 11 coffee companies, highlighting premium Arabica coffee sourced from Indonesia's top coffee-growing areas, such as Aceh, North Sumatra, South Sumatra, West Java, East Java, Bali, East Nusa Tenggara, and South Sulawesi. They provided a range of coffees and flavors, including aspects like texture, thickness, acidity, and aftertaste.
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Lusyana Halmiati, the Indonesian Trade Attaché in Brussels, stated that there is a growing interest in specialty coffee throughout Europe, fueled by the increasing popularity of specialty coffee shops and home brewing. She noted that multiple prospective buyers valued the chance to taste different coffee varieties and unique flavors from several areas in Indonesia.
Most considered Indonesian coffee to possess a harmonious taste, unique identity, and a captivating history. Coffee is one of the largest export goods from Indonesia to Belgium. In 2025, coffee exports from Indonesia to Belgium totaled US$320 million, whereas exports to the European Union were US$752 million. The total coffee exports from Indonesia to Belgium, accounting for half of all exports to the European Union, highlight Belgium's position as a center for the European market.