Jose Leon has been named chief executive officer (CEO) of dentsu X, the media outlet from dentsu India. He will answer to Densu CEO for South Asia, Anita Kotwani.
The network's media, analytics, technology, and content skills will be combined with Leon's assistance to clients in driving digital transformation to create integrated media solutions, the business claims. He will work with teams to develop media campaigns that improve the relationship between the brand and its customers through tech-driven transformative solutions, in keeping with the agency's distinctive promise of "Transforming by design."
Commenting on the appointment, Anita Kotwani, CEO Media, South Asia, dentsu said, “Dentsu, as a network, is driven by forward-thinking tech-enabled practices. Our belief in offering disruptive, cutting-edge solutions keeps us ahead in the ecosystem. We take immense pride in bringing extraordinary talents on board for this journey. Jose is one of the leaders with the right balance of technology and media acumen. His expertise is a great fit for dentsu X’s vision of building valuable experiences for consumers, beyond simple media exposure. I look forward to partnering with him in this marathon ahead. A warm welcome to our dentsu network, Jose, and best wishes for the journey ahead.”
Leon will also focus on empowering customers through media campaigns to improve consumer experiences and strengthening businesses to boost their top-line figures from dentsu's Gurugram office.
With 26 years of experience, Leon has specialized in boosting revenue and speeding growth for brands across industries. He has developed the skill sets necessary to lead innovative media solutions that are envisioned from a people-centric perspective thanks to his experience driving tech-led digital transformation. He served as managing director at Publicis Groupe for more than five years before joining Densu X. His leadership experience also extends across global technology giants like Adobe.