ENOC Group To Promote Business Development Through Microsoft's Open AI Service


Leading integrated oil and gas company ENOC Group stated their intention to collaborate with Microsoft to include Microsoft Azure OpenAI Service using ChatGPT AI capabilities into their business processes. This will give its businesses access to insights that enhance the customer experience and maximize the possibilities of knowledge discovery and data-driven decision-making.

As a national leader, ENOC Group's growth plan places a high priority on improving its business and streamlining operations through digitalization in order to fulfill the growing energy demand in Dubai and the United Arab Emirates. Adopting AI technologies is anticipated to improve day-to-day business operations, including boosting call center efficiency for the Group, unlocking value for customers through more individualized attention, and improving customer request follow-up.

His Excellency Saif Humaid Al Falasi, Group CEO, ENOC, said: “As part of our dedication to the UAE Digital Government Strategy 2025, ENOC group is committed to adopting innovative technology solutions to enhance customer and stakeholders’ experience to contribute towards the development of the UAE. As digitisation and innovation is key to catering to the needs of the future, ENOC is focused on driving efficiency around these themes across the Group. Our work with Microsoft around Azure OpenAI Service underpins the Group’s commitment to bringing cutting edge digital solutions while enhancing stakeholder and consumer experience.”

In order to meet the growing demand for cutting-edge fuel supply solutions in the UAE, ENOC Group launched the accelerator program "NEXT." It has also launched the "Masar" program, which is focused on integrating digital technology across all divisions.

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