ENOC Group has launched its inaugural ZOOM convenience store utilizing Amazon’s Just Walk Out technology, enabling checkout-free shopping within its retail network and achieving a new milestone in convenience retail innovation across the Middle East and North Africa (MENA).
Situated at the ENOC service station Site 1019, across from City Walk, the store employs artificial intelligence (AI) and computer vision to provide a quicker and smoother shopping experience, enabling customers to buy items without traditional checkout counters.
With this technology, customers choose the items they want, tap their payment card or mobile wallet as they exit, and leave the store without having to wait in lines. The system automatically recognizes products removed from or placed back on shelves, keeping a digital log of transactions and handling payment once the shopping experience is finished.
The launch marks the initial implementation of Amazon's Just Walk Out technology in ENOC's ZOOM retail network and is part of the group's wider strategy to upgrade its convenience retail services by using advanced technologies and global partnerships.
Through the incorporation of Amazon's retail tech in its service stations, ENOC seeks to address evolving customer expectations, especially the increasing need for speed, adaptability, and convenience. The initiative showcases ENOC's goal to evolve its service stations into comprehensive, one-stop-shop locations that merge mobility services with tech-enhanced retail experiences. The launch is based on a strategic partnership revealed by ENOC Group and Amazon UAE in October 2025, focusing on improving retail experiences by integrating ENOC's vast retail network with Amazon's digital commerce strengths and technological skills.
Also Read: Japan and Vietnam Consider New Pact to Prevent Crimes
The collaboration encompasses various projects within both physical and online retail spaces, including investigating ways to utilize ENOC's current infrastructure as rapid-fulfillment centers, making daily necessities more accessible to consumers. It also involves providing access to ENOC's product range through Amazon.ae, broadening customer reach to the group's retail products through online platforms.
By collaborating, ENOC seeks to enhance its role in convenience retail while discovering creative methods to elevate customer experiences throughout its network.
Also Read: Alef and Soro AI to Take AI-Powered Learning to Tajikistan
Ali Khalid Bin Zayed Alfalasi, Deputy Chief Commercial & Retail Officer, ENOC Group says, "The future of retail will be defined by how seamlessly technology can integrate into people's everyday lives. As customer expectations evolve, our responsibility extends beyond providing essential mobility services to reimagining the experiences that surround them. At ENOC, we see strategic partnerships with global technology leaders as a powerful catalyst for this transformation, allowing us to bring world-class innovation closer to the communities we serve”.
“Our collaboration with Amazon reflects this ambition, translating advanced technology into a tangible improvement in how customers shop, while demonstrating the UAE's position as a market where pioneering solutions can be brought to life. This launch is an important milestone in our journey to create smarter, more connected and customer-centric retail experiences across our network”.
Also Read: LS Cable, LS Marine Solution Ink Wind Cable Project Deal
Rajiv Chopra, Vice President, Just Walk Out, says, “Convenience stores have operated the same way for decades: customers select their items, join a queue, and wait to pay. Just Walk Out technology by Amazon removes that final step. ENOC is exactly the kind of forward-looking partner to bring this experience to the region, and we're proud that its ZOOM stores are the first in the Middle East to introduce it, giving customers a faster, more seamless way to shop and continue their journey”.