Havas Moonfolks has named Erwin Airlangga as Chief Strategy and Growth Officer to enhance the leadership framework and facilitate the agency's expansion goals in Indonesia.
In his new position, Erwin will oversee strategic direction for the agency's media services and drive business development, as Havas Moonfolks seeks to further establish its presence in the market.
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Airlangga possesses 26 years of extensive industry experience. His most recent role was as the Chief Strategic Officer at Dentsu Creative. Before that, he held the position of CEO at Dwi Sapta Integrated Marketing Communication for a period of 15 years.
Additionally, he holds the role of Vice President in Communications at the Indonesia Marketing Association (IMA). Erwin's designation is a component of a comprehensive leadership restructuring at Havas Moonfolks spanning strategy, trading, operations, commerce, and client management.
Yuni Isdiyatiningsih has advanced to the position of Head of Trading. Sanchar Roy now assumes the responsibilities of Head of Commerce and Digital Planning. Deriz Syarief has been promoted to the position of Head of Operations. Airin Aprila has been selected as the Client Services Director.
Furthermore, the organization announced that it has recruited several new employees in various departments including trading, account management, and planning to better serve the increasing demands of their clients.
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Stefanus Christopher remains at the helm as the General Manager, entering his second year in this role. The augmented leadership team represents a conscious effort to enhance strategic expertise, integrate planning efforts, and facilitate sustainable expansion.
“Growth is the ultimate ambition for every brand, and strengthening our leadership team is a critical step in helping our clients achieve it”, says Anish Daryani, President Director, Havas Moonfolks.
“Since restructuring the business in 2025, we’ve seen strong momentum, and building on this progress, we’ve continued to invest in leadership and talent across functions. Erwin’s appointment, alongside multiple leadership elevations, reflects our commitment to building a strong leadership bench to drive the next phase of growth”.
After undergoing a rebranding process and now operating as Havas Moonfolks, the agency has successfully acquired a number of new clients for its expanding portfolio. These notable clients include GSK, Webull, Yoyic, Samsonite & American Tourister, Emirates, Hanasui, and Cinnepolis.
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Commenting on his appointment, Erwin Airlangga says, “The agency rebranded just over a year ago, bringing new leadership, a clear vision, and the opportunity to build something truly meaningful. With a young yet highly talented team in place, this is an opportunity I have been looking forward to for a long time”.
Pankaj Nayak, CEO of Havas Media Network Singapore and President – SEA, Havas Media, said, “Indonesia remains central to our growth strategy in Southeast Asia. Anchored in Havas’ ‘Growth, Powered by Desire’ mindset, we are building deeper strategic capability that enables brands to stand out and win through originality. This strengthened leadership structure positions Havas Moonfolks to deliver.