The Doers Company, a media and events company well-known for innovation-led projects in Europe like the Reflect Festival and the next Doers Summit, has inked a strategic Memorandum of Understanding (MoU) with HT Labs, the innovation and product division of HT Media Ltd.
Through the collaboration, HT Labs will be able to leverage The Doers Company's European innovation ecosystem to boost the global expansion of OTTplay, its AI-driven OTT recommendation engine and aggregator.
The MoU establishes the foundation for founder-investor cooperation, cross-border pilots, and community-driven innovation, with Cyprus serving as a gateway to European markets and Dubai Silicon Oasis serving as a testing ground for cross-border digital infrastructure, media technology, and smart city solutions.
The Dubai Integrated Economic Zones Authority (DIEZ) organized an event in Dubai Silicon Oasis (DSO) where government representatives, investors, and IT executives from India, Cyprus, and the United Arab Emirates came to formalize the deal.
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Following Indian Prime Minister Narendra Modi's visit to Cyprus and a subsequent trip headed by the Cypriot Deputy Minister of Research, Innovation & Digital Policy to Dubai, the relationship comes at a moment of increasing international engagement.
Through its Ministry of Research, Innovation & Digital Policy, the Government of Cyprus has firmly endorsed the initiative.
The initiative supports Cyprus's overarching objective of establishing itself as a major gateway to Europe for Indian businesses. Cyprus hopes to become a regional center for talent exchange, investment, and innovation thanks to its advantageous position and political connections.
“At HT Labs, this isn’t just an expansion—it’s a strategic leap into the future,” said Avinash Mudaliar, co-founder and CEO of HT Labs.
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“Dubai Silicon Oasis offers the ideal launchpad to take India’s most disruptive, AI-driven innovations to the world. At the core of our work is TaaS—Technology-as-a-Service—delivering scalable, AI-powered solutions across video, apps, web, and content systems that boost engagement, unlock new revenue, and enable global growth.”
“With OTTplay leading our media-tech push, we’re excited to align with DSO’s smart city vision and deliver transformative experiences in entertainment and data intelligence. This marks a defining chapter in building globally relevant platforms from India,” he added.
Stylianos Lambrou, co-founder and CEO of The Doers Company, said the firm sees a significant opportunity in India. “With our growing presence in Greece, Cyprus, and now Dubai, we’re uniquely positioned to bridge the gap, providing Indian startups and companies with access to Europe, and offering European startups and companies a pathway into India,” Lambrou said.
“The strong relationship between my country and India gives us a powerful advantage, enabling us to amplify our impact across both regions.”