Hyundai Motor Group Executive Chair Chung Euisun held a private meeting with Nvidia CEO Jensen Huang. During CES 2026, Hyundai Motor Group Executive Chair Chung Euisun held a private meeting with Nvidia CEO Jensen Huang, likely aimed at broadening the automaker's partnership with the chip company in autonomous driving.
The prominent meeting of the two tech leaders took place just after Nvidia launched the Alpamayo open AI platform for autonomous driving at the largest tech expo in the world.
Given that Hyundai Motor Group seems to be lagging in the worldwide competition for self-driving technology, Chung's discussion with Huang heightens anticipation for the automaker to integrate Nvidia’s latest autonomous driving system into its cars. Alpamayo enables vehicles to understand and think similarly to humans.
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Nvidia intends to implement the platform in Mercedes-Benz vehicles initially before expanding it to cars from different manufacturers. In response to inquiries regarding a possible collaboration with Nvidia's autonomous driving division, Hyundai Motor Group Vice Chair Chang Jae-hoon recently stated that it is feasible.
Chung also attended the group’s booth at the Las Vegas Convention Center, where he examined the automaker’s revamped AI strategy integrated with robotics. Hyundai Motor Group established the biggest display at the West Hall of the CES location.
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He additionally stopped by Doosan Group’s booth to explore potential collaborations with the company. Hyundai Motor and Doosan are establishing collaborations in hydrogen energy and robotics.
Chung was observed at the exhibition booths of other prominent tech companies, including Samsung Electronics, LG Electronics, and Qualcomm, to stay informed about new technology trends and pursue collaborations with leading global tech firms.
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Chung's attendance at CES garnered attention, as he participated in the tech event soon after concluding his journey to China during a summit with President Lee Jae Myung and Chinese leader Xi Jinping. Samsung Electronics Executive Chairman Lee Jae-yong and LG Group Chairman Koo Kwang-mo, who participated in Korea's business delegation to China, did not travel to the United States for CES.