Hyundai Motor Group Executive Chair Euisun Chung has been re-elected as the 14th president of the Korea Archery Association (KAA), a position he has held since 2005. He will serve another term from January 2025 to January 2029.
The KAA election committee acknowledged Chung for significantly boosting the competitiveness of Korean archery through his long-term vision, improved administrative practices, and financial independence. He has played a key role in supporting national teams, nurturing talent, and expanding the sport's influence both in Korea and internationally. Under his leadership, the KAA has become one of Korea's most stable and transparent sports organizations.
Chung's leadership since 2005 has been recognized for successfully integrating corporate management practices into the KAA, fostering increased public interest and support for the sport. Under Chung's direction, the association modernized its administrative systems and established a fair selection process, emphasizing transparency and excellence. He has also adopted new technologies through the Group's research and development (R&D) capabilities to improve athlete performance.
Korean archery has recorded outstanding successes, particularly during the 2024 Paris Olympics, where the national team won five gold medals including historic 10 consecutive wins in the women's team events.
The growth of competitive archery in Korea has been remarkable, with the number of archers rising from 1,633 in 2005 to 2,800 by 2024. Recreational archery participation has also soared, increasing from zero in 2016 to 778 archers across 195 teams.
Chung has bolstered Korea's influence in the international archery community, serving as the eighth president of the Asian Archery Federation since 2005, where he has launched programs to elevate the sport across the continent.
In preparation for the 2024 Olympics, the KAA introduced cutting-edge training equipment, including a personal shooting robot and posture analysis systems, which greatly enhanced the athletes' performance and contributed to their historic success.
Since Chung assumed leadership, the Korean national archery team has secured a total of 18 gold, three silver, and four bronze medals across five Summer Olympics from 2008 to 2024. The teams have also consistently delivered outstanding results in major competitions such as the Asian Games and the Archery World Cup.