Al Nabooda Automobiles, the official Audi importer for Dubai and the Northern Emirates, has appointed Jan Scheidgen as its new General Manager. With more than 20 years of international leadership experience in the automotive industry, Scheidgen's appointment marks a significant step forward for the brand, further strengthening its commitment to innovation, customer focus, and leadership in the UAE’s luxury automotive market.
His extensive career spans leadership roles in nine countries, where he drove growth and excellence in the automotive space. His journey began at Škoda headquarters under the Volkswagen Group, progressing to Marketing Director for Volkswagen China, where he managed operations in the world’s largest automotive market. Jan Scheidgen’s expertise also encompasses his tenure as Managing Director of Fiat Germany and his role on the Asia Pacific Executive Committee at Fiat Chrysler. His Middle Eastern experience includes leading luxury brands such as BMW, Nissan, Infiniti, Jeep and Alfa Romeo across Saudi Arabia, Kuwait, and the UAE, further solidifying his reputation for steering premium brands to success.
K. Rajaram, CEO, Al Nabooda Automobiles commented: “We’re delighted to welcome Jan to the Al Nabooda family. His track record of leadership and innovation in the global automotive industry, coupled with his understanding of the Middle Eastern market, makes Jan the ideal choice to lead Audi’s next chapter in Dubai and Northern Emirates. We are confident that under his guidance, Audi will continue to set benchmarks in customer experience, innovation, and excellence in the luxury automotive segment.
Commenting on his appointment, Scheidgen said, "Joining Al Nabooda Automobiles is an honour as it is one of the most prestigious automotive groups in the region. This is an opportunity to shape the future of mobility in one of the world’s most dynamic automotive markets. I look forward to collaborating with our talented team to further enhance customer experiences and build on Audi’s legacy of innovation and premium excellence in the UAE".
In his new role, he will manage Audi's strategic operations and business, with a focus on driving growth, enhancing after-sales services, and reinforcing the brand's leadership in the UAE’s competitive automotive market. His visionary leadership aligns with Audi’s commitment to redefining mobility through innovative technology and exceptional quality.