SAP has appointed Jill Santos as the new managing director for SAP Philippines, entrusting her with leading the company's efforts to support businesses in their digital transformation. With over 15 years of experience in enterprise technology, strategic partnerships, and business growth, she is well-positioned to drive SAP’s initiatives in the country.
Santos will lead SAP’s initiatives to help organizations in the Philippines embrace cloud-based solutions, adopt (artificial intelligence) AI-driven innovations, and enhance supply chain resilience. She will also focus on advancing sustainable business practices, ensuring companies are equipped to navigate the evolving digital economy.
“The tech industry in the Philippines is experiencing rapid growth, with the digital economy poised for continued expansion,” said Verena Siow, president and managing director for SAP Southeast Asia. “We thank Rudy Abrahams for his valuable contributions over the past 2.5 years and welcome Jill to lead SAP Philippines into its next phase of growth”.
Siow highlighted Santos’ deep market understanding and commitment to delivering value to customers and partners will strengthen SAP’s position as a trusted leader.
Santos has been a part of SAP Philippines' leadership team, most recently serving as the sales director for enterprise. In this role, she collaborated with key businesses in both the private and public sectors, assisting them in implementing technology solutions to enhance operations. She played a crucial role in managing customer relationships and shaping the company’s local strategy. As managing director, she will now report directly to Siow.
“As the Philippines accelerates its digital transformation agenda through initiatives like the National AI Strategy Roadmap 2.0 and the Digital Government Masterplan 2023-2028, the adoption of AI and cloud technologies is reshaping industries and opening doors to innovation”, Santos said.
She noted that SAP’s mission is to enable more organizations to evolve into intelligent, sustainable enterprises, leveraging these transformative technologies to create value, drive resilience, and contribute meaningfully to the nation’s progress.
Before joining SAP, Santos held leadership positions at global tech companies such as Microsoft, Oracle, and IBM, where she gained expertise in enterprise solutions, business strategy, and digital transformation. With her extensive experience in managing large-scale technology projects and collaborating with diverse industries, she is well-equipped to lead SAP Philippines in enhancing its position as a trusted technology partner for businesses in the country.