Juffali Automotive Launches Cutting-edge Mercedes-Benz 'Centre of Tomorrow' in Riyadh


JuffaliJuffali Automotive Company (JACO), the exclusive distributor of Mercedes-Benz in Saudi Arabia, proudly inaugurated its largest center in the Kingdom, the Mercedes-Benz 'Centre of Tomorrow', in January 2024. Located on the Northern Ring Road in Alghadir District near King Abdullah Financial District (KAFD) in Riyadh, this cutting-edge facility spans over 21,000 square meters, offering state-of-the-art amenities and technologies to enhance the customer experience.

The 'Centre of Tomorrow' boasts an innovative showroom, leveraging the latest technologies to provide a unique and immersive experience for Mercedes-Benz customers, encompassing both sales and after-sales services. The expansive two-floor showroom can accommodate over 30 vehicles on display, allowing customers the freedom to explore and choose from a diverse range of options. The comprehensive center also includes maintenance services and serves as a distribution point for genuine spare parts.

The center comprises two main floors, along with a basement floor for parking. The main showroom features four vehicle delivery areas equipped with electric vehicle charging stations. The upper floor is dedicated to luxury vehicles, including Mercedes-Maybach and G-Class, with a section for Mercedes-AMG vehicles. A special space is allocated for VIPs and customers seeking an exclusive purchasing experience.

In line with their commitment to delivering exceptional after-sales service, the maintenance center spans 2,700 square meters and is equipped with the highest standards and specifications, capable of accommodating over 30 vehicles simultaneously. The inauguration of the 'Centre of Tomorrow' reflects JACO's dedication to providing an unparalleled Mercedes-Benz experience for customers in Saudi Arabia.

Current Issue