IPG Mediabrands has appointed Kumar Kanagasabapathy as Chief Strategy Officer for the Asia-Pacific region. With over 20 years of experience leading cross-functional teams across key industry sectors, Kanagasabapathy brings a wealth of expertise to the role.
Before this, he was the Global Chief Strategy Officer at Rufus, an agency within the IPG Mediabrands network, where he played a pivotal role in shaping the strategic framework for the global Amazon business.
Moreover, he has delivered breakthrough results for clients including Amazon, adidas, Target, NBCUniversal, and Disney, consistently blending data driven insights with creative flair and ingenuity to develop innovative strategic solutions.
He will be based in the IPG Mediabrands APAC RHQ in Singapore, reporting to Leigh Terry, CEO of IPG Mediabrands APAC. His appointment is effective immediately.
Speaking on his appointment, Kumar said, “I am thrilled to join the IPG Mediabrands APAC team and contribute to the agency’s continued growth and success in this region. I’m passionate about partnering with clients to craft innovative, results-driven solutions”.
He added, “I believe that the future of media lies in challenging long-held fundamentals, embracing bold experimentation, and forging deeper, more meaningful connections between brands and consumers. Nowhere is this transformation more dynamic than in APAC, and I’m excited to be part of this journey”.
Meanwhile, Leigh commented, “Kumar’s exceptional strategic expertise and proven track record of success make him the ideal leader to drive our strategic vision forward in the APAC region. His deep understanding of the evolving media landscape, coupled with his ability to inspire and empower teams, will be invaluable as we navigate the complexities of the dynamic Asia-Pacific markets”.