KC Global Media has appointed Lee-Asha Dukhie as its new Director and Head of Digital Marketing. In this role, she will oversee all digital marketing initiatives, collaborating with Serious Media, the company’s marketing agency, to shape the digital strategy across social media platforms and digital assets.
With extensive experience in advertising sales and marketing across both digital and print media, Lee-Asha will lead innovative digital campaigns, expand KC Global Media’s digital presence, and engage audiences across digital and social platforms.
Combined with a degree in psychology, this unique blend of expertise enables Dukhie to analyse audience behavior, anticipate trends, and design strategies that effectively connect with viewers on a personal level.
George Chien, co-founder, president and CEO of KC Global Media, said, “We’re excited to welcome Lee-Asha to the team. We spent the past couple of years stabilizing our linear business and now is the right time to have dedicated resources focusing on our digital and social platforms. Lee-Asha brings a wealth of expertise in digital growth, content strategy, and audience engagement, which will be instrumental in advancing our digital marketing efforts and ensuring our content resonates with audiences in the region. Bottomline, she will ensure we are relevant” .
She added, “We are also thrilled to extend our successful partnership with Serious Media as we look to expand our marketing efforts. The addition of a new director and head of Digital Marketing and the strengthened partnership with Serious Media mark important milestones for KC Global Media as the company continues to enhance its global presence and lead in the entertainment industry”.
Lee-Asha’s appointment follows the recent launch of KC Global Media’s distribution arm as an effort to expand its content sales and partnerships beyond the region. Through this, the company reaffirms its dedication to storytelling, showcasing culture, and contributing to global entertainment’s future. As part of its launch, KC Global Media partnered with production companies Mocha Chai Laboratories, Empire of Arkadia, and Monochromatic Picture.
The company also revealed several key leadership promotions aimed at boosting strategic capabilities and driving regional revenue growth. These include Shirlene Wu as Vice President and General Manager for Taiwan & Greater China, Edith Goh as Vice President of Revenue and Head of Media and Sponsorship Sales, Bhuvnesh Kanwar as Vice President of Revenue and Head of FAST (Free Ad-Supported Streaming Television), and Bonnie Wiryani as Vice President of Revenue and Head of Content Sales.