Microsoft has named Rodrigo Kede Lima as the new President for Microsoft Asia, effective immediately. He will take over from Ahmed Mazhari, who has held the position for the past five years. Both Kede Lima and Mazhari will collaborate to ensure a smooth transition until September 30, 2024.
In his new position, Rodrigo will leverage his expertise in digital transformation and collaboration to lead Microsoft’s efforts in the region. He will oversee operations across 20 countries and manage a diverse team of 30,000 employees, all focused on driving innovation in Asia and promoting sustainable economic growth and resilience. Rodrigo will report to Judson Althoff, Executive Vice President and Chief Commercial Officer at Microsoft Corporation.
“I am thrilled to welcome Rodrigo Kede Lima as the new President for Microsoft Asia. Rodrigo’s extensive experience and proven leadership in driving digital transformation make him the perfect fit for this role. His commitment to empowering our people, customers and partners will be invaluable as we lead AI Transformation in the region and make a significant impact on the communities we serve. I would also like to thank Ahmed Mazhari for his key contributions in building Microsoft’s reputation as a trusted partner in Asia”, said Judson Althoff.
Since joining Microsoft in 2020, Rodrigo has taken on several leadership roles, including serving as President for Microsoft Americas Enterprise. In this capacity, he managed all Enterprise accounts across Canada, Latin America, and three US Geographic Operating Units. As President for Microsoft Latin America, Rodrigo drove growth and innovation by empowering customers and communities across 30 offices in 22 markets.
Prior to Microsoft, Rodrigo held multiple national and international roles at IBM, including President of IBM Brazil and President for Latin America. He has a strong background in corporate finance and has led significant initiatives in the technology sector.
“I am truly honored and excited to take on the role of President for Microsoft Asia. This region is at the forefront of digital transformation and now has the opportunity to lead the world in the era of AI. I am committed to work with our talented teams to drive innovation and empower our customers and partners to ride this next wave. In doing so, we will unlock inclusive growth for all across Asia”, said Rodrigo Kede Lima.
Rodrigo has a degree in Mechanical and Production Engineering from Pontifícia Universidade Católica do Rio de Janeiro, an MBA in Finance/Capital Markets from INSPER Institute in São Paulo, and has completed the AMP program at Harvard Business School, Class 192. In his free time, he enjoys surfing, biking, reading, and traveling with his family. Rodrigo is married with two sons and has recently moved to Singapore from Greenwich, Connecticut.