"NIVEA announced the appointment of Geetika Mehta as the new Managing Director, emphasizing her considerable expertise and competence in steering the brand. This decision highlights NIVEA India's commitment to upholding its stature as a leading skincare brand", as per the announcement.
"Geetika Mehta brings a background in the FMCG sector, demonstrating a robust history of nurturing small enterprises and overseeing expansive corporations across markets in South Asia, Thailand, Brazil, and South Africa. The announcement underscored her extensive expertise and strategic prowess, aligning seamlessly with NIVEA India's objective of delivering superior product quality in line with its care-centric approach".
"Geetika has excelled in crucial leadership roles, adeptly managing diverse teams and significantly contributing to the success and profitability of brands under her guidance. Her past experiences include serving as the Managing Director at Hershey India for 2.5 years, along with an 18-year tenure at Hindustan Unilever Limited".
Expressing her excitement, Geetika Mehta shared, "I am thrilled to join NIVEA India, a brand renowned for its reliability and skincare excellence. As we navigate the ever-evolving landscape of skincare, my focus will revolve around driving innovation, enhancing customer experiences, and further cementing NIVEA's position as the preferred skincare choice for millions of Indians".