Philippine Airlines (PAL), the national carrier of the Philippines, has entered into a year-long collaboration with the Singapore Tourism Board (STB) to encourage travel to Singapore. The partnership kicks off a series of activities throughout the year, showcasing PAL’s exceptional flying services and the rich array of experiences awaiting both new and returning travelers in Singapore.
The partnership features various activities, including a campaign with content creators Laureen Uy and her husband Miggy Cruz, as well as lifestyle blogger and fashion designer Camille Co. This is accompanied by a limited-time seat sale offering special airfare deals bundled with accommodations and experiences. In 2023, the Philippines was Singapore’s sixth-largest source of tourists, with nearly 700,000 visitors, achieving an 84% recovery to 2019 levels. By June 2024, Singapore had already welcomed nearly 390,000 Filipino visitors.
Capt. Stanley Ng, President and Chief Operating Officer at PAL said, “Philippine Airlines is thrilled to once again partner with Singapore. Its dynamic culture has inspired the travels of countless Filipinos across our years of operations. Building on our shared success, we look forward to working together to create more opportunities for more Filipinos to experience how Singapore continues to be a world-class leisure destination”.
Meanwhile, Melissa Ow, Chief Executive of STB, commented, “The Philippines is one of Singapore’s key markets and has recovered strongly with the support of longstanding partners like Philippine Airlines. They have been instrumental in reinforcing Singapore’s position as a vibrant lifestyle destination, where ordinary moments are transformed into extraordinary experiences. We are excited to bring our partnership with Philippine Airlines to the next level, and to welcome more Filipino travelers to Singapore soon”.