Pure Storage, the forefront innovator in IT, renowned for its cutting-edge data storage technology and services, has named Fredy Cheung as the Area Vice President for Asia, overseeing ASEAN, Greater China, India, and Korea. Located in Hong Kong, Cheung will spearhead sales operations across the region, collaborating closely with Pure Storage's expanding clientele to leverage the company's groundbreaking and eco-friendly all-flash solutions, available as a service, for strategic business benefits.
Artificial intelligence (AI), the modernization of data centers, environmental sustainability, and data protection stand out as significant challenges for organizations in Asia, fueling expansion in the storage market. As per the IDC Worldwide Quarterly Enterprise Storage Systems Tracker 2023 Q3 Forecast, the projected growth for the external OEM storage market across Asia, encompassing Hong Kong, India, Indonesia, Korea, People's Republic of China, Singapore, Taiwan, and Thailand, anticipates an increase from US$9.4 billion in 2024 to US$10.9 billion by 2027.
According to IDC's data, Pure Storage achieved the highest year-on-year growth rate of 46.6% in calendar Q3 of the previous year across the same markets. Cheung's extensive experience in assisting regional customers in overcoming their business obstacles with technology will be crucial as Pure Storage capitalizes on its growing momentum in the area. With over two decades of leadership experience in technology firms such as Cisco and 3Com spanning various parts of Asia, Cheung brings a proven track record in establishing high-performing teams, guiding end-user organizations through their digital transformation endeavors, and fostering strong relationships with channel partners, earning him widespread respect within the industry.
"I'm delighted to welcome Fredy to Pure Storage's senior leadership team in the Asia Pacific and Japan region. He's a proven leader in the region's technology space and will help us take our growth in Asia to the next level. Pure Storage is the only enterprise storage vendor today that can deliver environmentally sustainable true all-flash storage solutions for every workload across the entire range of the price and performance spectrum. This is a unique position to be in and I can't think of a better leader than Fredy to help us take this message to organizations throughout Asia", Nathan Hall, Vice President, Asia Pacific & Japan, Pure Storage.
"The Asia region has tremendous potential for growth with many organisations investing in technologies to transform their businesses. I'm excited to take on this challenge of bringing Pure Storage's cutting-edge all-flash solutions to these enterprises and help them through priorities such as AI, environmental sustainability, data centre modernization and data protection", Fredy Cheung, Area Vice President, Asia, Pure Storage.
"Though the external storage market decelerated, showing slowness in 2023, IDC remains confident to see a rebound in Asia Pacific (excluding Japan and ANZ) in the next 12 to 24 months. Enterprises are gearing up their digital efforts to survive in today's increasingly competitive market landscape resulting in ever-escalating growth of data and greater needs for data protection boosting demand for agile and resilient storage infrastructure", Cynthia Ho, Associate Research Director, Enterprise Infrastructure, IDC Asia Pacific.