Robb Report Thailand is pleased to announce the appointment of Ms. Sumitha Soorian as Managing Director for Phuket. With over 20 years of experience in marketing and business development, especially in the luxury hospitality and real estate sectors, Sumi brings exceptional local expertise and industry insight to this esteemed role.
Sumi will be working alongside Chief Executive Officer, Dr. Matthew T. Nekvapil and Marketing Director, Dr. Chanida Charuchinda a leading authority in the global luxury sector and an expert in the gems and jewelry industry. Dr. Cee leads the development of strategic partnerships with some elite brands worldwide.
"We are very happy to welcome Sumi to Robb Report Thailand," Nekvapil said, "We are confident that she will strengthen the leadership team while her hands-on experience with Phuket's luxury market will help to enrich our coverage of the island".
This new role adds to Sumi's impressive portfolio. She is currently the Chief Marketing and Commercial Officer at The Headland, Phuket, a prestigious oceanfront branded real estate development on the exclusive Cape Yamu peninsula. Additionally, she co-owns and manages the marketing for Mrs B Bar & Table, a renowned culinary destination in the upscale Laguna area of Cherngtalay.
A founding member of the Phuket Hotels Association, Sumi played a pivotal role in its establishment as Development Director in 2016, shaping its strategy and growing its membership to 100 hotels. Her contributions continue as a Senior Advisor, supporting the local community and environmental initiatives.
Sumi's career began in Australia with IDP Education (co-owner of IELTS), where she held senior roles in Sydney, Beijing, and Shanghai, overseeing global brand management, sales, and operations. She has a Business Administrative degree in Management and Marketing from the U.S.A., following studies in Malaysia.
As Managing Director for Phuket, Sumi will guide Robb Report Thailand's strategic direction, business development, and content creation, reinforcing the publication's position as a leader in the luxury sector.