W Communications has appointed Robin Chang as General Manager of its Asia-Pacific operations. Chang, who joined the agency in January, will report to Warren Johnson, founder and CEO. With 17 years of experience in public relations and integrated communications, Chang has a strong track record across both the consumer & lifestyle and corporate sectors.
Throughout his career, he has held influential regional leadership roles, based in Singapore, but operating effective campaigns across Asia. His strategic foresight and leadership were pivotal in driving growth at PRecious Communications and Allison Worldwide, solidifying his reputation as a transformative PR force in Asia.
Moreover, he has delivered highly regarded Asia wide consumer integrated, crisis and reputation management programmes via content, earned, paid, social & digital influencer campaigns.
In addition to reporting to Johnson, Chang will work closely with W’s Chairman, Tim Sutton, who previously led Weber Shandwick’s Asia-Pacific network from 2007 to 2015. Chang will also collaborate with W’s leadership teams across the company’s global offices in London, New York, the Middle East, and the Nordics.
“I am honored to be joining the W Communications family. I was hugely impressed by W’s ambitions in Asia. Working together, we will strengthen our global reach and foster deeper integration across Asia”, Chang said regarding his appointment.
Meanwhile, Johnson commented, “Robin is an exceptional talent. We are thrilled to have secured his leadership. This marks an exciting new chapter for our business in Asia. Robin brings a unique blend of results-oriented collaboration with unparalleled expertise in the seamless integration of communications services”.
He added, “His experience in driving cross-market Asia campaigns will be an invaluable asset in meeting our clients’ growing cross-border needs. This is the next stage in our already very impressive Asia success story”.