Samsung Electronics has announced the appointment of Mr. Jeffrey Hahn as the new President of Singapore. With two decades of global experience spanning various markets and strategic functions, Mr. Hahn will manage the company's cross-functional operations in Singapore, driving the overall strategy and leading Samsung Electronics into its next phase of growth and innovation in the country.
Mr. Hahn’s top priority is to bring Samsung’s AI vision to life in Singapore. He is committed to driving AI adoption across personal and home ecosystems, spanning a diverse range of devices, including mobile phones, wearables, home appliances, and visual displays. By democratising AI, Mr. Hahn aims to empower individuals, businesses, and communities to leverage its transformative potential, enhancing their lives and experiences. With a steadfast focus on security and privacy, he will prioritise strengthening partnerships in Singapore, ensuring users benefit from trusted, secure, and seamless connected experiences.
Internally, Mr. Hahn’s focus is on building a solid foundation for sustainable growth. By prioritizing operational excellence and implementing innovative strategies, he aims to improve efficiency and productivity across all areas. This dual approach ensures that Samsung not only addresses current demands but is also strategically positioned to lead in a constantly evolving market.
A Samsung veteran since 2004, Mr. Hahn has held leadership roles across multiple markets in Europe and Asia Pacific, leading diverse functions such as sales, strategic planning, and regional management. He most recently served as Group Leader in Samsung’s Sales Innovation team, where he spearheaded initiatives to enhance operational excellence and optimise business outcomes.
“It is a tremendous honor to assume this role at such a pivotal time as AI continues to redefine the way we work and live,” said Mr. Hahn. “Singapore’s ambitious vision for AI creates unprecedented opportunities for Samsung to align with and contribute to the nation’s transformative journey. At Samsung, we remain committed to strengthening our leadership in AI by seamlessly integrating its capabilities into our users’ everyday lives while prioritising security and privacy as core principles. Our mission is to empower Singaporeans with the confidence and trust needed to embrace AI, enabling them to thrive in an AI-powered future”.
Outside of work, Mr. Hahn leads an active lifestyle, enjoying activities such as hiking, baseball, and golf, while also cherishing quality time with his family.