In a spin-off that investors have hailed as the most recent phase of the company's metamorphosis, Sony plans to outline the growth strategy for its finance unit.
Once renowned for its home electronics, the Japanese giant has won praise for refocusing on entertainment, which now accounts for almost 60 percent of sales.
Just four years after acquiring complete control of the company in a $3.7 billion purchase, the financial spin-off illustrates the convoluted route Sony has followed.
At an investor day, Sony executives will discuss the spin-off and the finance unit's growth strategy.
The business intends to pay out dividends in kind to stockholders on little more than 80 percent of its shares in Sony Financial Group, which consists of banking and insurance.
In addition to being the first direct listing scheduled for September 29 in over 20 years, it is the first partial spin-off in Japan to benefit from a 2023 tax adjustment.
A direct listing is when a business lists on the stock exchange without doing the customary IPO.
The Japanese corporation wants to stay at the top of the semiconductor market for image sensors, which are used in smartphones, and increase its footprint in the entertainment industry, which includes games, movies, and music.
Sony has teamed with Taiwan Semiconductor Co Ltd on the contract chipmaker's Japan business in addition to producing image sensors.
This month, Sony announced that, after accounting for a 100 billion yen ($701.16 million) damage from U.S. President Donald Trump's trade war, its operating profit for this fiscal year is flat.
With Japan as one target, Sony is often perceived as seeking to enter into agreements to increase its access to intellectual property in order to support its entertainment sector.
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With the Crunchyroll streaming service, which is a part of the pictures section, and the planning business Aniplex, which is under its Japan music branch, Sony is a rising force in anime.