Go Green or Go Down the Hill
It’s a great omen that the world now has a fair idea of the need for sustainable businesses. Incorporating advanced features that are environmentally friendly and highly resource-efficient throughout their operations is no longer a luxury. For populous countries in Asia, it’s quite inevitable to focus on green buildings and comprehensive, sustainable business operations going forward. It’s no wonder that the largest business houses are leading by example.
In truth, people across the globe are increasingly interested in sustainability, but affordability remains a major concern. If your sustainability solution / product is not economically priced, it won’t be accessible to everyone. Only segments of the population will be able to purchase it. Therefore, your brand positioning should consider these differences.
On the other hand, the European Union’s Carbon Border Adjustment Mechanism (CBAM) has a significant impact on businesses importing goods into the EU. The new rules affect goods imported from carbon-intensive countries, especially in Asia. The specified products include goods within the cement, electricity, fertilizers, aluminum, iron, steel and hydrogen sectors, as well as some upstream and downstream products (mainly iron, steel and aluminum). CBAM is expected to have a significant impact on Asia's exports going forward, particularly for iron and steel, aluminum, cement, and fertilizers. In this special issue of CEO Insights Asia, we feature some of the great leaders furthering this cause in Malaysia. Do let us know your thoughts.
Do let us know your thoughts.