CEO Insights Magazine

Amid the hum of machines and the gleam of stainless steel, a small workshop was quietly redefining what precision and craftsmanship could achieve. What started as a modest kitchen fabrication shop, with a handful of skilled craftsmen, was about to experience change, a blend of traditional craft and new technology and innovation. At the helm of this evolution is Jeannie Jarina, Managing Director of Technofab Steel.

Under her leadership, the company has evolved into a trusted source for high-quality stainless steel fabrication and innovative designs. Technofab Steel supplies high-quality, precision-engineered products, comprehensive support and long-term client relationships to industries. This ranges from kitchens of bakeries, restaurants, and hotels to hospitals and school canteens.

The company is now expanding to undertake construction, project management, and contracting, with the assistance of a well-trained engineering team. Driven by a futuristic vision, Jeannie has established Technoconstruct & Associates Corp., recognizing a promising new opportunity that aligns closely with Technofab Steel Co. in the construction industry.

Jeannie is a technical expert and a talented business strategist who has combined the disciplines of Arts with a Master of Business Administration from the Ateneo de Manila University Graduate School of Business, in collaboration with Regis University in Denver, USA, and a degree in Architecture from the Central Colleges of the Philippines.

Besides, Jeannie is also a renowned Beauty Queen and the Regional Director of the Miss World Philippines Organization, where she guides young talents to accept independence, leadership and resilience.

Her interdisciplinary experience, practical leadership, and dedication to innovation make her a role model for many, as she demonstrates how vision and perseverance can shatter barriers and inspire others. We are delighted to engage in an exclusive interview with Jeannie, who takes us through her leadership style and vision.

What were the biggest challenges you faced, and how did you find solutions to them?

The biggest challenge was managing client de­mands for precision, speed, and technology-driven solutions while still honoring our craftsmanship. To address this, we invested in digital fabrication tracking, CAD-integrated workflows, and upgraded machinery.

These solutions reduced rework, im­proved efficiency, and attracted clients who valued both precision and innovation. For me, growth isn’t about doing more, but doing better, with discipline, innovation, and relentless focus on quality.

How are you fostering an innovation culture that encourages the continuous incorporation of new technologies?

Innovation is part of our culture at Technofab. Our team is constantly up-skilled, and we make the workplace a place of craftsmanship. We empower our employees with technology instead of replacing them with it.

Through the adoption of CAD workflows, real-time fabrication tracking and design automation, we have created an environment where innovation flourishes. In my opinion, a great leader does not simply show the way forward, but he equips his team with the right tools to create it in the most efficient way possible.

What strategies have been most effective in upholding this mission so far?

Clients remember two things: how long your product lasts, and how good it looks when delivered. We built our reputation by using only high-grade stainless steel and maintaining quality control at every stage. We maintain open communication, manage expectations, and always deliver more than promised. This practice has resulted in long-term customers and has also established us as a reliable supplier.

How do you guide your team in industry best practices to help them excel and grow in experience?

I emphasize up-skilling and fostering a culture of respect for craftsmanship. Machines don’t replace people; they empower them. By motivating our team, creating learning opportunities, and valuing their contribution, we ensure they grow in both skill and experience. A motivated team not only delivers better work but also stays longer, strengthening the company’s foundation.

What is the future roadmap you have envisioned for yourself for the next five years?

Our vision is to become a key player in the global steel fabrication industry, recognized not just for what we produce, but also for how we do it: responsibly, efficiently, and with future-ready technology.

As we expand into new sectors like construction, we see opportunities in advanced infrastructure, sustainable equipment, and custom-engineered solutions. We are dedicated to the quality, integrity, and long-term relationships as we create the future of the industry.

What is the piece of advice that you'd like to pass to the upcoming leaders?

Growth doesn't have to do more; it has to do better. The leaders should be curious, flexible and innovative without compromising the key values such as discipline and quality. Technology is not a menace, but a partner that empowers the individual and processes. After all, there is success in establishing trust, talent and leading with integrity.

Jeannie Jarina, Managing Director, Technofab Steel Co.

Jeannie is a visionary leader in stainless steel fabrication, bridging traditional craftsmanship with modern technology to deliver innovative, precision-engineered solutions that foster a lasting impact across industries.