TAM To Build Digital Platform For Saudi Tourism Authority
TAM Development Co., a digital solutions player, will assist in the development of an online platform for the Kingdom's tourist administration, making Saudi Arabia's travel sector more accessible. TAM Development agreed to supply digital solutions and advice to the Saudi Tourism Authority in order to create and maintain an online services platform. The digital consultant stated that the contract is worth SR14.83 million ($3.95 million) and will last 16 months.
The company added that the authority awarded the contract on Sept. 25. In August, the advisory firm received a project worth SR3.27 million from the Tourism Ministry to provide consultancy in developing the sector. In the same month, it inked a deal worth SR20.70 million with the Ministry of Culture. Under the 12-month contract, the company was expected to provide technical solutions for the Culture Ministry, as per Arab news.
Tourism development is a critical agenda item mentioned in Saudi Arabia's Vision 2030 ambitions, since the Kingdom is now working to diversify its economy away from oil. Its National Tourism Strategy intends to attract more than 100 million tourists by the end of this decade and enhance the tourism sector's contribution to GDP to more than 10%.
In May, STA announced a partnership with payment solution provider Visa to establish the Middle East and North Africa region's first tourist data center in Saudi Arabia. The financial services firm will investigate new methods to improve the guest experience and grow the Kingdom's hotel business as part of the agreement.
Saudi Arabia's Public Investment Fund established Balad Development Co. earlier this month to convert the old Jeddah district into a global cultural and heritage attraction.