Avanade, a global leader in Microsoft expertise, has announced the appointment of Adel Daira as the new Country Manager for the United Arab Emirates (UAE), effective immediately. Adel takes over from Adriano Neves, who will move into the role of General Manager for Brazil.
Adel brings over 13 years of experience at Avanade, where he has built a strong reputation for driving growth and fostering robust client relationships. His decade-long tenure in Switzerland as the Client Lead for large accounts was marked by impressive results, and since relocating to the UAE in 2021, he has significantly enhanced Avanade’s regional presence as the Regional Sales Lead.
Anna Di Silverio, President for Europe, Middle East, and Africa (EME), Avanade, said, “Adel has consistently demonstrated exceptional leadership and a deep understanding of our clients' needs. His strategic vision and commitment to excellence make him the ideal leader to drive our growth in the UAE. We are confident that under his leadership, Avanade UAE will continue to thrive and innovate in this dynamic market.”
The UAE is rapidly becoming a global hub for artificial intelligence (AI) and digital transformation. With a market size valued at USD 3.47 billion in 2023 and projected to grow at a CAGR of 43.9% between 2024 and 2030, the opportunities for AI in the UAE are immense. The government’s commitment to integrating AI across various sectors, including healthcare, finance, and defence, is driving significant advancements and creating a fertile ground for innovation.
Adel’s appointment comes at a crucial moment as AI trends in the UAE continue to progress. The region is experiencing a rise in AI applications, including smart traffic management and AI-driven healthcare solutions. These innovations are improving operational efficiencies and reshaping how businesses and governments function.
“I am honoured to take on the role of UAE Country Manager at such an exciting time for Avanade and the region. The UAE is at the forefront of technological innovation, and I am eager to lead our talented team in driving significant growth and delivering exceptional value to our clients. Together, we will continue to push the boundaries of what is possible with digital transformation and AI,” said Adel Daira, Country Manager – UAE, Avanade. “The UAE's vision for AI aligns perfectly with Avanade's mission to leverage technology for positive change. I am excited to explore new opportunities and collaborate with our clients to harness the full potential of AI, driving sustainable growth and innovation”.