Publicis Groupe Malaysia has appointed Amit Sutha as its new CEO, bringing over 13 years of leadership experience in Malaysia. He will report to Amrita Randhawa, CEO of Publicis Groupe Singapore & Southeast Asia.
In his new role, Amit will oversee all aspects of Publicis Groupe’s operations in Malaysia, including creative, media, influence, production, commerce, data, technology, and client services. His primary focus will be driving impactful results for the Groupe's clients.
Amit joins Publicis Groupe Malaysia from McCann Worldgroup in New York where he was president and global chief client officer handling McCann Content Studios globally. This was a role he took on after becoming global chief client officer and global president of performance and campaign content at Mediabrands Content Studio.
Amit’s deep experience in both creative and media practices as well as CRM, performance and production have allowed him to bring together a broad set of capabilities, ensuring that he is focused on meeting the evolving needs of clients in the fast-paced digital age.
After four years in New York, Amit’s return to Malaysia marks a homecoming. He previously served as the CEO of Universal McCann and Ensemble Worldwide, as well as country manager of Proximity, where he successfully led these agencies to new heights. Amit has also held strategy leadership roles at BBDO, JWT, and FCB.
Speaking on his appointment, Amit said, “Publicis Groupe in Southeast Asia and globally have had incredible momentum and success in recent years making it absolutely an organisation I want to be a part of. The client-centric design of the Groupe, the people I have met through the process, and the ambition have me excited. Delivering client impact and uniting our teams across practices in service of that agenda is something that I am really looking forward to achieving”.
Meanwhile, Amrita commented, “We are excited that Amit has chosen Publicis Groupe as a home for the next chapter of his career. Malaysia has a unique role in the design of our Southeast Asia organisation as a center of excellence powering functions from data to performance media and production”.
She added, “As my leadership team and I met and got to know Amit, it became clear that not only were we meeting someone who had the entrepreneurial spirit and depth of technical capability across functions but someone who already felt like he was part of our team in the way he thought of the market, its talent and our collective future”.