Cohesity, a leader in AI-powered data security, has appointed Lim Hsin Yin as the new Vice President of Sales for the ASEAN region. In this role, Hsin Yin will oversee Cohesity’s business strategy, sales operations, and growth initiatives across the ASEAN market.
An industry veteran with more than 30 years of experience in the tech industry, Hsin Yin joins Cohesity from SAS, where she last held the role of Managing Director for Singapore. At SAS, Hsin Yin spearheaded the organisation’s business transformation agenda. With her deep expertise in cultivating strategic partnerships, SAS achieved significant gains in market share with accelerated adoption of artificial intelligence (AI) and predictive analytics solutions by customers.
Before SAS, Hsin Yin spent 11 years at Dell EMC, first in the Singapore office as the financial services director, before assuming regional leadership roles for mid-market sales across ASEAN and Korea and cloud and data storage business for Singapore and Malaysia. Under Hsin Yin’s leadership, the sales and channel teams consistently exceeded their business revenue targets for consecutive years. Before joining Dell EMC, Hsin Yin was the Managing Director for Avaya in Singapore and held leadership positions at IBM in software and financial services businesses.
“Success in cybersecurity requires organisations to fortify their cyber resilience, as cyber criminals continue to exploit the use of modern tools to increase the frequency, speed and scale of their attacks. The growing adoption of modern technologies, such as AI, has provided organisations with the capability to drive efficiency and innovation but demands constant vigilance to address data security and regulatory requirements. In an ever-evolving threat landscape, it is now more important than ever for organisations to put cyber security and cyber resilience at the forefront of their digital transformation journey, to ensure data is always available and protected. I look forward to leading the ASEAN team to bolster our customers’ cyber resilience and data management capabilities so that they can focus on achieving positive business outcomes and unlock the immense potential of AI to turn data into a competitive advantage”, said Lim Hsin Yin, Vice President, Sales – ASEAN, Cohesity.
“This is an exciting time for Cohesity as we deliver on our commitment to drive industry-leading cyber resilience solutions for data security with differentiated AI capabilities. I’m very pleased to welcome Hsin Yin to lead our ASEAN sales team and expand the significant growth we have seen across all the individual ASEAN markets in recent years. I am especially looking forward to welcoming her to the International Leadership team and sharing her experience of growing market share across Cloud infrastructure, AI and Data Analytics, and Enterprise Software at SAS and Dell EMC. Her exceptional track record is based on creating trust and sales excellence by leading diverse, high-performance teams. All of these directly align with our Cohesity values and priorities. I know our customers, partners, and employees will benefit greatly from her commitment and personal approach”, said Mark Nutt, Senior Vice President of sales, International Region, Cohesity.
In her spare time, Hsin Yin advocates for social causes and participates in mentoring initiatives, including her role as Chairwoman of the SGTech AI Skills and Training Committee and her involvement in various industry councils.