FleishmanHillard has appointed Atiwat Krisintu as the new general manager of its Bangkok office. In this role, he will focus on expanding the agency's services and enhancing its market position as a communications leader, delivering both strategic insights and impactful implementation to drive business results for clients in Thailand. Krisintu will report to Joanne Wong, President of Asia Pacific and Senior Partner at FleishmanHillard. With nearly 30 years of experience in corporate strategy and management consulting, Krisintu was the Director of Strategy & Business Design at Deloitte Consulting in Bangkok.
“As a seasoned leader with a proven ability to solve complex business challenges and inform high-level
strategies for both global and Thai organizations, Atiwat brings invaluable expertise to our team”, said Wong. “Building on the solid foundation and stellar reputation that our team in Thailand has established, we are confident that Atiwat will help us further enhance our capabilities, engage deeper with the C-suite and elevate our position as a business-critical advisor. We are thrilled to welcome him to our team”.
Wong continued, “In today’s increasingly complex business ecosystem, clients demand communications services that are bespoke, agile, and outcome-driven. They expect agency partners to offer not only expertise in crafting strategies aligned with business needs and context, but to also execute them with precision and impact. Elevating FleishmanHillard to this unique and competitive position in the APAC region is a top strategic priority for us in 2025, and Atiwat and the Thailand office will play a key role in
helping us achieve this vision”.
Krisintu succeeds Sophis Kasemsahasin, who is retiring after over 25 years in the communications industry, including a successful 11-year tenure at FleishmanHillard, during which she established the Bangkok operation in 2013 and grew it into one of the most reputable agencies in Thailand today.
“We are immensely grateful for Sophis’ significant contributions to our Bangkok operations. Her vision, leadership, and unwavering dedication have left an indelible mark on our people, our clients, and the industry as a whole,” Wong said. “Under her management, Thailand has been a key and growing part of our APAC business for over a decade, and we look forward to the next stage of success under Atiwat’s leadership”.
Alongside his tenure at Deloitte Consulting, Krisintu has held key leadership roles at prominent global and Thai organizations, including SIAM MAKRO Group, Central Marketing Group, the Coca-Cola Company, AIM Research & Consulting, Publicis, and Research International. He earned his bachelor's degree in economics from the Wharton School at the University of Pennsylvania.
Commenting on his new role, Krisintu said: “It is truly tremendous to step into the role of general manager for a team as talented, motivated, and collaborative as the one that Sophis has built. I am excited to work alongside this incredible group and add value for both our clients and teams. By drawing on my experience, I am committed to strengthening our strategic advisory services, expanding our reach through the wider global FleishmanHillard and Omnicom network,s and delivering impactful solutions that meet the evolving needs of the market. Together, we will build on the success of the Bangkok office and take it to even greater heights”.
FleishmanHillard's Bangkok office is a crucial hub within the agency’s global and APAC network, offering specialized expertise to a diverse portfolio of multinational and local clients across sectors including corporate, healthcare, financial services, technology, consumer goods, lifestyle, and entertainment. The office has earned numerous accolades, including the Gold Award for Best Event-led PR Campaign at the 2024 PR Awards, the Bronze Award for Excellence in Integrated Marketing at the 2024 Marketing Excellence Awards Thailand, and the Bronze Award for Sustainable Marketing Campaign at the 2023 Marketing Association of Thailand. Additionally, it was recognized as a finalist for Thailand PR Agency of the Year by Campaign Asia Pacific in 2023.