Cheil Indonesia has appointed Fajar NF as its new Executive Creative Director, a key step in strengthening its creative leadership.
In his new role, Fajar will lead the agency’s creative direction, managing its varied portfolio and driving its mission to deliver innovative and impactful campaigns. His expertise in combining creativity with data-driven insights will be essential in boosting the agency’s regional presence and ensuring ongoing success in the competitive market.
With over 21 years of creative leadership at top-tier agencies across Indonesia, Fajar has crafted award-winning, culturally resonant campaigns for leading global brands. His impressive portfolio boasts prestigious accolades, including a Grand Prix at Citra Pariwara, multiple AdFest awards, and a Yellow Pencil at D&AD.
Before joining Cheil, Fajar was senior creative director at Innocean Indonesia, where he led campaigns for various brands in sectors such as technology, smartphones, automotive, banking, and FMCG, gaining recognition both locally and internationally. He also spent 14 years at Hakuhodo Indonesia, refining his creative skills.
Commenting on his appointment, Fajar said, “I am thrilled to join Cheil Indonesia at such an exciting time. This is an incredible opportunity to contribute to the agency’s legacy of creative excellence and develop campaigns that connect brands with audiences in meaningful ways”.
Joo Hwan Kim, president director at Cheil Indonesia, also shared, “Fajar’s appointment comes at a pivotal moment for the agency as we continue to expand and enhance our creative output. His expertise in crafting culturally impactful campaigns and his passion for innovation will be integral to our success as we look to elevate our creative offering and strengthen our position in the market”.
Cheil Indonesia has appointed Fajar NF as its new Executive Creative Director, a key step in strengthening its creative leadership.
In his new role, Fajar will lead the agency’s creative direction, managing its varied portfolio and driving its mission to deliver innovative and impactful campaigns. His expertise in combining creativity with data-driven insights will be essential in boosting the agency’s regional presence and ensuring ongoing success in the competitive market.
With over 21 years of creative leadership at top-tier agencies across Indonesia, Fajar has crafted award-winning, culturally resonant campaigns for leading global brands. His impressive portfolio boasts prestigious accolades, including a Grand Prix at Citra Pariwara, multiple AdFest awards, and a Yellow Pencil at D&AD.
Before joining Cheil, Fajar was senior creative director at Innocean Indonesia, where he led campaigns for various brands in sectors such as technology, smartphones, automotive, banking, and FMCG, gaining recognition both locally and internationally. He also spent 14 years at Hakuhodo Indonesia, refining his creative skills.
Commenting on his appointment, Fajar said, “I am thrilled to join Cheil Indonesia at such an exciting time. This is an incredible opportunity to contribute to the agency’s legacy of creative excellence and develop campaigns that connect brands with audiences in meaningful ways”.
Joo Hwan Kim, president director at Cheil Indonesia, also shared, “Fajar’s appointment comes at a pivotal moment for the agency as we continue to expand and enhance our creative output. His expertise in crafting culturally impactful campaigns and his passion for innovation will be integral to our success as we look to elevate our creative offering and strengthen our position in the market”.