Golin MENA, part of the prominent Middle Eastern marketing and communications group Horizon Holdings, an Interpublic Group agency, has appointed Diab Nassar as General Manager for Saudi Arabia. This move further bolsters the agency’s presence in the Kingdom, enhancing support for its regional and Saudi-based clients. Nassar, who returns to Golin MENA where he began his communications career, brings over 17 years of experience across various industries.
Stephen Worsley, Regional Managing Director of Golin MENA, added: “Diab’s vast experience across communications, technology, and creative media makes him the ideal person to begin a new chapter for our agency in Saudi Arabia, helping our clients to create change that matters”.
Mazen Jawad, CEO of Horizon Holdings, the parent company of Golin MENA, said: “Diab brings fresh leadership and a forward-thinking mindset that aligns perfectly with the ambitions of our company in Saudi Arabia. His strategic direction will ensure we continue to provide our clients cutting-edge, integrated communications solutions that make a tangible impact”.
Holding a bachelor’s degree in IT, a master’s in PR and media, and proven experience in AI-driven communications, Nassar said he was eager to help regional and international clients unlock the vast opportunities offered by the Middle East’s leading economy.
“I’m honored to rejoin Golin MENA and Horizon Holdings at this exciting time for both Saudi Arabia and the communications industry. I look forward to leading our team in crafting innovative, locally relevant campaigns that reflect Golin’s global excellence and our deep local knowledge of the Saudi market”.