To enhance trade promotion efforts in Vietnam, Bord Bia (the Irish Food Board)—a government body under Ireland's Department of Agriculture—is launching a trade promotion campaign in Vietnam this May.
A significant feature of the campaign will be Bord Bia’s involvement in the International Dairy and Dairy Products Exhibition, which is set to occur in Ha Noi from May 28 to 31.
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Lorna Allen, South East Market Manager at Bord Bia, stated that the event signifies the end of the initial year of a three-year initiative aimed at promoting Irish dairy products in Vietnam. After the event series, the Irish agency intends to arrange a fact-finding visit to Ireland in June, allowing Vietnamese partners to acquire firsthand knowledge about the country's production model and research and development (R&D) initiatives.
On May 12, Bord Bia participated in a specialized seminar focused on European dairy from Ireland, conducted in Ho Chi Minh City. The gathering united over 50 delegates from prominent food and beverage (F&B) companies and enterprises in Vietnam.
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During the seminar, Irish diplomatic officials reiterated the Irish Government’s dedication to enhancing bilateral trade relations and providing high-quality agricultural products to Vietnam.
Bord Bia focuses on expanding new markets and marketing Irish food, drink, and agricultural products globally.
As per data from Vietnam Customs, the import revenue for milk and dairy products in the country hit 1.44 billion USD in 2025, marking a 27.3 percent increase from the year prior. Key suppliers consisted of New Zealand, the United States, Australia, Ireland, and Germany.
Market research firms observed that the Vietnamese dairy sector still has significant opportunities for expansion. Data from IMARC Group indicated that the domestic dairy market was valued at 5.71 billion USD in 2024 and is expected to attain 13.37 billion USD by 2033, featuring a compound annual growth rate (CAGR) of 9.5 percent throughout the 2025–2033 timeframe.
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Currently, Vietnam’s per capita milk consumption is approximately 27 litres each year and is projected to increase by 7–8 percent every year.
Ireland aims to export increased quantities of dairy, pork, and seafood to the Vietnamese market soon, stated Minister of State at the Irish Department of Agriculture, Food, and the Marine Martin Heydon during a press conference in Hanoi on Wednesday.
In 2021, the European island nation exported goods valued at €30 billion (US$29.96 billion) to Vietnam, with dairy products making up €25 million ($24.95 million), seafood €4 million ($3.99 million), and processed food €1 million ($998,900).
Heydon evaluated that the trade relationship between the two nations holds significant potential, especially with the execution of the EU-Vietnam Free Trade Agreement (EVFTA), which can create numerous collaboration opportunities.
Under the provisions of the EVFTA, Irish milk shipments to Vietnam will benefit from a zero percent tax rate beginning January 1, 2023, down from the current 15 percent.